SEO Landing pages attract visitors in search of a particular product and increase the user’s contact within your website. They directly send visitors to a more detailed page within your site. Optimally they encourage visitors to click, buy, tell friends, learn something and give permission for follow ups. There is no secret to being on Google’s page one in the results page. However, here are some 10 tips to get your landing page ranking.
1. Use a Similar Design to Your Website
Your landing page should look similar to your website. However, avoid anything that will distract the user from taking the desired action.
Ensure that your page is clean and avoid any videos or ads that will entice the user to click elsewhere. Research on your target audience and use this to decide on the navigation level and page elements to include.
2. Regularly Publish Content
Post the latest articles and forum discussion topics based on keywords. Base the topic of the SEO landing page on a distinct product or service, answers to a specific question that a visitor searches for or focus on a geographical area.
For example, if your company has several products, it would be best to create landing pages for each of the major products and include accurate descriptions or solutions. This will increase the chances of a high ranking in a search.
3. Spread Links Around
Make the home page and deep pages have a natural ratio by spreading links. Also use a variety of anchor texts to the targeted pages. Ensure that you avoid different versions of similar keywords.
Use generic and product specific keywords and accommodate for the user finding something related to these and then present a call to action.
4. Track Your Visitors
Track your visitors and make changes and tweaks to your landing pages to optimize user experience. A good example is realizing that your landing unintentionally drives heavy traffic from a search phrase you did not focus on. Use this to modify and convert this traffic to your landing page.
5. Use Call-Only Campaigns
Call to business result in more sales than clicks. Increase sales by using a call-only campaign. Do this by including a phone number on your landing page. This will allow your visitors to call the business directly from the ads.
6. Use the Customer’s Voice
Most landing pages use shady buzzwords and terms to market their products. This is especially common in start-up businesses which prefer complicated language. According to David Jones, Internet marketing Consultant at Vancouver SEO, technical terms should always be used by simple terms.
7. Create a Killer Call to Action
Is your call to action “Submit”? If yes then it is time to change that. Use words such as “I Want to”, “Try Me” and “Get Help” as your call to action. A strong call to action will make all the difference in getting conversions.
8. Mobile-Friendly Landing Page Forms
Allow your visitors to buy something while on the go. Mobile ads enable customers to buy stuff at that moment. Make your landing page form mobile friendly so that it is effortless for the client to fill in.
9. Maintain a Consistent Message Between Ads and Landing Pages
Ensure that what the ad promises fulfills the expectations of the visitor when they get to the landing page. Any disconnect will frustrate visitors and make them feel cheated. It may even result in negative feedback which will decrease your sales.
10. Be Concise
Online prospects mostly have little time for long and irrelevant words. Keep your words short and to the point. Make your headline stand out to capture the visitor’s attention and entice them to click. The headline should be clear and positioned on the page to stand out.