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| Table
of Contents
Engage
Your Ezine: Tweak, Tweak, & Re-Tweak!
by: Susan at ©Vector Central
http://www.vectorcentral.com
It
takes energy, focus, and devotion to develop and maintain an ezine.
The word "tweaking" derives new meaning as an editor
concentrates on the publication that will be viewed, read, and
thus, benefit reading subscribers. All previous knowledge of publishing,
writing, and anticipated reader-interaction is brought together
in one spot -- the keyboard and monitor screen.
Here
are some tips for tweaking your publication:
--Design
for Ease of Scanning:
Make your Table of Contents or Index easily accessible to your
readers. You have only a few seconds to capture their attention.
Don't make them 'hunt' for your topics. Create headings that will
'urge' your subscribers to stay.
--Make
a list and update this list as you progress:
Keep a small notebook by your keyboard for instant notes - you
might not remember them later. Or keep your text/word editor minimized
so you can click it open and type your ideas.
--Opt
for Writing and Reprinting Shorter Articles:
Let's admit it - we can all say the same in much less. Online
readers are very overworked and reading time is limited. Write/Use
articles that are under 1,000 words. Optimal length is 600-800
words.
--Accept
Articles:
Dual purpose - fresh, quality content for you, plus free advertising
for the author. "Always" get permission and include
the author's bio/resources.
When you publish another author's article, be
sure and thank him/her. Remember, printed magazines pay big money
for articles - your contributors are giving their articles in
exchange for the free advertising. What a blessing, so be sure
and send a "Thank You" email!
--Use
Simple, but Pleasing Design Techniques:
Newsletters are for information and quality content. If you publish
in html format, limit your graphics and make sure they are compressed
for fast loading. Don't use quick-flashing graphics - these can
sometimes cause epileptic attacks in readers who are subject to
seizures.
--Make
These Convenient:
Contact info, identification of ezine's title & your editor's
name, table of contents, subscribe & unsubscribe info, subscriber
count, your web site link, site map and home page links. If using
html format, use internal links to the table of contents/index
and other necessary areas of your ezine throughout your publication.
--Personal,
yet Professional:
Always be professional! Even when giving the personal touch in
your ezine, keep it professional. One way to give the personal
touch is to include your photograph, but make sure it is a professional
photo. If it looks like you just went jogging, that's a bit too
personal... unless you have a fitness site, of course. :)
--Offer
Something Extra:
Offer information pertaining to more than the main subject. For
example, if marketing is the theme of your ezine, have a section
for poetry, music links, health articles, etc. Variety will attract
more than only marketing customers and thus increase your subscribers
list, plus your sales!
--HTML
vs. Text Format:
Here are a few of the pros for each:
HTML - 1. Easier to read; 2. The use of color
can help organize & categorize topics; 3. Most large, professional
ezines use HTML format; 4. Compressed graphics can help emphasize
and focus reading.
TEXT - 1. Some readers prefer text format; 2.
Takes less time to compose; 3. Remember to add "mailto:"
to your email links so they will be clickable; and 4. Use dividing
lines for organization so your ezine is not one massive, confusing
page of text.
When publishing in HTML format, also send a
text version for those readers who can not or choose not to receive
HTML format. For an excellent mailing service, contact me:
http://www.vectorcentral.com/contact-page.html
--Mistakes
are Human:
Realize that we all make mistakes. After publishing to your subscribers,
if you find you've made a mistake, realize that your loyal subscribers
will understand. For example, after an ezine has been delivered,
if you forgot to run the spell check, you will Gasp! But then
tell yourself, "It's okay, it's okay!" :)
To avoid this in the future, make a checklist to review before
publishing each issue.
See
your ezine as a means to "Give" and "Assist"
your readers! Then research, compose, and tweak, tweak, and re-tweak!
Happy
Publishing!!!
Our
best to you,
Susan at Vector Central Marketing
http://www.vectorcentral.com
Copyright
©Vector Central Marketing
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| Table of Contents
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| Table
of Contents
The Error
Page
Author: ©Jos Van Helvoirt
Have
you ever visited a website, but typed in the wrong url after
the domain name? What did you see?
Chances
are you saw a generic page that said something like, "The
page cannot be displayed," or "Not Found," or
"The requested URL was not found on this server."
WHAT
IS A ERROR PAGE
This
is what is more commonly known as the 404 Error Page.
It's
the page that shows up by default when someone 'accidentally'
types in the address of the page they are looking for on your
site incorrectly.
Now,
in many cases, it truly happens by mistake. However, in many
other instances, people end up on this page because they are
snooping around trying to look for your download page or thank
you page without having to pay or opt-in. Kind of shady, but
people do it.
Why,
not capitalize on it whether they are doing it purposely or
they are truly ending up there by accident. If you have your
own website and it gets traffic, some of your visitors are ending
up on that page.
CONCLUSION
Now,
if they are seeing the generic message that their browser shows
them when it happens, then you are not making good use of your
web real estate.
Every
page of your website can put money in your pocket. Even your
404 error page. You can customize that page just like any other
page on your website. Some ideas to utilize on that page include:
-
Making an special offer at a discounted price.
- Having it be a squeeze page.
- Making it an Adsense page.
- Redirecting it to a related affiliate product.
Those
are just a few of the many different, yet profitable types of
ways you can make good use of your 404 error page.
It
won't make you rich, but it definitely will put some extra money
in your account. Maybe it will help you pay one of your bills,
or you can just reinvest it into your business.
Either
way, if you don't customize this page, you can be leaving money
on the table. Having something for your visitors to see that
end up on that page is extremely more beneficial to you then
not having anything on that page.
Here's
to making good use of every page on your website.
All the best,
Jos
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of Contents
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Editor's
Recommended Resource
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•
ISORegister--2TillProfits Tools & Resources - Go
Here
• Real World Tactics - The
Directory of Ezines
• Guide for Ezine Ad Tester - Maxprofitpro.com
• Protect Against Identity Theft - Click
Here
• Interactive Forms - nsForms
• Custom Email Delivery Software - SibSoft
• Virtual Assistant - Jacqueline
• Protect from S.cams - Go
Here
• Articles for Reprint - Vector
Central Articles ~ Article
Announce ~ FindArticles.com
~ SubmitYourArticle.com
~ Reprint-content
~ Article
Alley ~ a1-ArticleDirectory~
isnare.com
Articles ~ Article
Syndication Feeds ~ FREE
Articles Directory
• Internet
Marketing Definitions - Spell
Checker - Dictionary
- Thesaurus
|
For
Even More Webmaster Tools & Resources Visit our
Directory
of Resources |
|
More Ezines to Visit:
Partenon
Newsletter:
Weekly commercial ezine with ads, articles, and tips.
The Official ezine for '2Bucks' an Ad/Partenon updates.
|
EvieB's
New-Z: How
To Successfully Market Your Business Using FREE Marketing
Methods & Gain Access To A Huge Vault Of Marketing
Goodies!
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| LOGON
NewZine
is filled with news, tips, trends and messages from readers
as well as opinions of the publisher. |
Honest
Online Marketing Tips: Focused on marketing
newbies. Receive useful marketing tips and resources
on topics such as optin list building, using autoresponders,
creating "siglines" and more...
|
The
Joyful Junction News:
Change your Mind, Change your Life! Products to support
a positive state-of-mind and healthy choices.
|
| Free
Business Marketing ezine w/bonus report:
77 Ways to Traffic. Weekly issues loaded with tips, resources,
advertising/marketing strategies and more for your business.
Subscribe |
|
TeeJay's
Tips For Success: This
Informative Ezine is for Your Personal Training &
Guidance to Earn Online Income. FREE & Low Cost
Ads, along with Online Marketing & Traffic Generation
Tips.
|
The
Raybourn Effect:
a newsletter that will aid in you being able to work
smart while you are working hard and long.
|
|
|
Lighten
Up Ezine: Your Buffet of Biz & Humor Menu
includes free ads, resources, contests, tips, trivia,
articles, cool sites to visit, and so much more!
|
DPD
Marketing: DPD Marketing ezine is written by
an internet marketer for internet marketers with articles
to help your business grow. Software, programs &
products related to internet marketing.
|
| Lifepluz
Ezine: FREE Ads to 200,000+...Contests... FREE
Stuff & Inspiring Articles to Empower You..To subscribe..
Email to: Subscribe |
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Feedback
& Customer Comments
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