HOW
TO ADVERTISE EFFECTIVELY ONLINE FOR INCREASED PROFITS
© Copyright by Eva Browne-Paterson - www.EvieB.com
As an internet marketer, the one main key to making profits online
is by advertising.
You
can advertise several things at once even, including:
->
Your own program, service or products...
-> Other people's programs, services or products as an affiliate.
::
How Can You Stay IN Profit?
The
way to ensure that you remain in profit each month is to promote
the products, programs and services that cost you money each month.
By doing this, your outgoings will be self-liquidated by incomings
from affiliate commissions.
Typically,
if you develop or purchase your own products, then you're making
pure profits by promoting your own products -- and THAT makes
good business sense if it's possible.
But
many people, especially those who are new to internet marketing,
aren't completely sure about the available sources of getting
new prospects to their web sites. It can be quite a dilemma when
you're first starting out and don't have a clue about which way
to turn and what methods to utilise...
This
article is going to give you 12 different ways to attract site
visitors to your site to view your offer -- mostly FREE -- and
give you insider tips to help you create a better response.
:: What Advertising Methods Can You Utilise?
There are many advertising methods that you can utilise, but for
the sake of this article, we're going to stick with free methods
mainly -- the reason being that most people starting out don't
have the funds required to continually use paid promotion methods.
Here
are some good suggestions and tips for free marketing that you
can easily utilise:
->
Banner advertising - Don't believe the hype you hear about it
being useless. On the contrary, banner advertising can be a great
passive method of attracting new prospects, as long as your banner
is professionally made and compels viewers to click it. TIP: If
you can't afford a graphic designer to create a banner for you,
try creating a banner using a simple 468x60 pixel table with centered
text saying something like, "Show Me How To Get More [whatever
your program brings]". Make it blue and underline it so it
looks like a real hyperlink that will attract clicks.
->
Ezine advertising - You just can't go wrong with this method,
because for one -- the audience is warm. They're people just like
you who subscribe twice, in most cases, to receive quality information.
Your offer will fit into that niche right? TIP: Dare to be different
to stand out from the crowd with your classified ads.
->
Text advertising - These are great little eye-catchers, as long
as you take the time out to construct your ad like a Google ad...
to literally attract attention by using keyword-laden, eye-catching
text in the subject line and content. It's definitely worthwhile
to research your subject topic before creating ads, and use copy
that attracts attention and change it to suit your personal offer.
TIP: Use colored text where available.
->
Link Exchanges - There's absolutely no doubt that exchanging links
increases your Page Rank and Popularity ratings with major search
engines. It just makes good business sense to have as many incoming
and outgoing links to your web sites as possible! These can be
time-consuming, but it definitely depends on the link exchange
system that you're utilising to conduct the link exchanges in
the first place. [That means, forget about the manual email way
and utilise a good online link exchange system script instead!
Save HOURS of work and effort.] TIP: Make your descriptive link
exchange text as outstanding as possible to attract attention.
->
Co-Registration Joint Ventures - Did you know you can build your
list so easily by participating with other like-minded businesses
online to build your credibility and exposure? Thank you pages
are a great place to show coregistration JV's. TIP: Wherever possible,
utilise a free coreg system to automatie the process.
->
Traffic Exchanges - These are a great way to increase the hits
to your web site and to get people viewing your web pages. Usually
it's a good idea to utilise splash pages, or lead capture pages
in traffic exchanges. The reason for that is that you need to
capture the viewer's attention quickly and it's easier to do that
with a splash page that stands out. There are different types
of traffic exchanges online including physically surfing and clicking
the next button to progress to the next web page, or autosurf
exchanges that automatically move onto the next web page. They're
a good way to keep abreast of the latest programs that are available
online as well. TIP: Many traffic exchanges come with banner rotations
and text ad impressions that you might be able to utilise as well.
Just check out the back office or signup to programs that offer
these as a bonus.
->
Classified advertising - I don't know about you, but I often read
classified ads in ezines, just to keep abreast of what's going
on, what's new and the latest offerings online. And which ones
do I click on? The ones with the eye-catching headline and the
teasing copy that compels me to click through to the advertised
link... (tracked of course - then you know you're dealing with
a professional). How about you? TIP: Think about what YOU do and
copy that click-attracting method. It simply works.
->
Articles - Can you write articles? Well in this day and age, it
doesn't matter if you can or not. There are so many guidelines
you can follow and software applications to practically do it
for you... or download from libraries... If you're lucky enough
to have the 'gift of the gab', simply say what comes from the
heart and soul and you'll have written a winning article. But
of course, you DO know that apart from giving very good information
in the article, you need to have a killer resource box right?
Because when someone enjoys your article, the next natural step
to take is to read the resource box and click through to your
recommended web site. TIP: Make your resource box brief, informative
and like the best classified ad you've ever written. ;-)
->
Blog advertising - Essentially one of the quickest ways to be
listed online through Google, using their blog system (or many
others) is a wonderful way to turn up highly ranked in search
engines and to have your web site linked to in many ways. If you
don't have your own blog yet, checkout the search engines for
blogs and start your own ASAP! TIP: Blogger is one of the fastest
ways to setup up and blog and be indexed by Google quick smart.
->
Search engine listing - Well need I say that if you aren't in
any of the major search engines, then no one will find you. Period!
It's a must-have requirement to be listed in the major search
engines. Just ensure your main web page is search engine optimised
to include a good title, description (like a google ad) and includes
relevant keyword meta tags. TIP: Search for search engine submission
to find a free submission tool to multiple search engine sites.
->
Solo ads - Well these are the BEST way to advertise online, because
you capture the reader's undivided attention. The only thing they're
seeing is your ad. Did you use a must-read headline and extra
good solo ad copy? If so, then you'll have success. Please don't
think you can send out crap in a solo ad and expect a conversion
rate of any kind. It just WON'T happen. People are very busy out
there. Just remember that and write appealing copy. TIP: Write
in the first person as a personal testimony for a better response.
->
Web 2.0 - Have you made the move to Web 2.0 yet? It's an incredible
happening and something that we'll cover in another article. But
you'd better bet your bottom dollar that you can't ignore it or
forget the absolute power that audio, video, bookmarking and social
networking holds for your business. Just ensure you find out more
about it and utilise it in your marketing strategies for 2007
and beyond, and you'll make out just fine. ;-) TIP: Download a
free ebook that explains everything you need to know about Web
2.0 from here.
These
are just a few examples of the mainly free methods that you can
utilise to promote your business, but know in advance that having
a marketing plan in place helps you to keep on top of what needs
to be carried out and when. Organisation is the key to optimum
promotion.
Not
only that, but it does take time and effort -- just little money
-- to perform these must-do marketing tasks. But if you want to
save time and effort, you can always pay for good quality services
to carry out the tasks for you. One replaces the other... Just
search the internet for the methods listed above in bold and listen
to recommendations from online associates for good services that
can help you to promote your business effectively.
As
long as you can promote consistently and play the 'numbers game',
which always includes tracking, testing and tweaking to get your
offer through the number of interested prospects, then you simply
can't go wrong.
I
wish you all the very best with your future marketing and hope
that you can take the initiative to look up some of the methods
that I've mentioned in this article, and put them to good use
for your increased business profits!
About
the Author: Eva Browne-Paterson runs Ezines-R-Us.com with
Jullieanne Matheson, an advertising service for clients that
want to get their promotions in front of double opt-in ezine
readers. Check out their special classified ad deals:
http://www.ezines-r-us.com/cmd.php?Clk=1226163 |
