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Marketing
& Online Income Opportunities
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"Bytes
of Info"
From the Editor
Visitors
and Your Website's Most Current Updates!
Greetings
to all our readers! We're so thankful that you're with us and
it's a Joy to be working with all of you.
Today's
Bytes of Info is to inform you of an HTML code that you,
or your website designer, can enter on your website pages so that
your pages will automatically refresh each time a visitor visits
the page. It will not slow any loading time and the great advantage
is that if a return visitor enters your site and has not cleaned
out his or her computer history, your "current" page
will be seen - not the page that is in your visitor's computer's
history (which could be an older, out-dated page).
The
code needed to automatically refresh your page(s) is:
-------------------------
<META http-equiv="Pragma" content="no-cache">
-------------------------
Put
this code in the header of each of your website pages. For example:
-------------------------
<head>
<title>Your Title Here</title>
<meta NAME="keywords" CONTENT="Your Keywords
Here">
<meta NAME="description" CONTENT="Your Description
Here">
<meta name="revisit" content="15 days">
<META http-equiv="Pragma" content="no-cache">
</head>
-------------------------
We've
also included another code for you above the "no-cache"
code. The following will alert the search engines to revisit your
page(s) every 15 days:
-------------------------
<meta name="revisit" content="15 days">
-------------------------
These
codes will help the search engines to find your site and increase
your traffic!
One
precaution: It's best 'not' to put these codes on pages where
you have submission forms. This will only increase to alert spammers
of your submission forms, thus leading to more spam. But except
for submission forms, the codes are an enormous help with all
other website pages.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Today's
ezine is packed full of resources and information to assist you
in your online business. Thank you for reading and being a member
of Vector Central Marketing!
Success
to You Each and Every Day!
~~Susan :)
Editor/Publisher
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of Contents
How
to Make Your Website Search-Engine Friendly
Author: ©Erin Ferree
One
of your ultimate goals when creating your small business website
will be to ensure that the website can be found by clients and
prospects using Internet search engines (for example, Google,
Yahoo!, and so forth). But there's not a lot of understandable
information available about what the average small business owner
can do to improve the number of search engine "hits"
their websites get. So, here are some tips that you can use to
improve your site's ranking:
-
Site coding language: The content of your website should be coded
in HTML so that the search engines can read it. If you create
your site in Flash or include PDF documents on it, then the search
engines won't be able to see the text-which means that they won't
understand what your site is about.
-
Keywords: When planning your site, consider the words and phrases
that your prospects are most likely to use when running a text
search for your products or services. In many cases, it will be
easiest for a small business to optimize for a keyword phrase
instead of a single keyword. Most keywords are used to frequently
by too many sites for you to easily rank well. And most serious
prospects search using keyword phrases. Instead of optimizing
for "psychotherapist", for example, you will have more
success optimizing for "San Francisco psychotherapist".
-
Headlines: The headlines on a website are one of the most effective
places to put your keyword phrases. Make sure that your headlines
are coded using "H1" headline tags in HTML, not images.
This will limit the fonts that are available to stylize the headlines,
but the sacrifice is well worth it in exchange for the results
that you'll get.
-
Title tags: Title tags control the text that is displayed at the
very top of the web browser itself. A lot of websites just have
the company name or the name of the page you're on up there-but
I suggest placing your keywords and keyword phrases up there.
-
META keyword tags: These tags are no longer used for rankings
by search engines. In fact, their current main use is for your
competition to spy on you-they can view the source code of your
site to discover the keywords that you're optimizing for! However,
the META description tags are still used-and they are essential
to your search engine strategy. The search engines display those
in the search results.
-
Website copywriting: When you write the text for your website,
make sure to repeat your keywords a few times in the body copy,
and use them in the headlines. Don't use them so much that it
the writing sounds unnatural to someone reading your site, but
do try to use them a couple of times per page. You can include
a keyword phrase on an average page about three times without
looking silly.
-
Valuable content: If you make your site information-rich, then
the search engines will have more content to index. And if you're
writing articles, posting tips, or adding information to your
site about your area of expertise, there's a good chance that
it will be full of keywords, which will help your ranking.
If
your website includes these basics, you'll have a head start on
getting a good ranking from Internet search engines. As more people
find your website, you'll have a greater pool of interested leads
to work from. Since these people found you with their own search,
then there's a good chance that they're on their way to becoming
a qualified prospect. A good search engine strategy paired with
a strong website can convert those prospects to sales for you!
About
the Author: Erin Ferree is a brand identity designer
who creates big visibility for small businesses. As the
owner of elf design, Erin is passionate about helping her
clients stand out in front of their competition and attract
more clients. One of the best ways to do that is with Search
Engine Optimization, which you can learn about in her eLearning
product, Raise Your Ranking, which is available at http://www.howtoraiseyourranking.com
.
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of Contents
Web Site
Promotion And Web Page Marketing
Author: ©Ben Norman
What not to do and why a paid domain is important.
With
all of the methods of web site promotion and web page marketing
available, it is wise to know what not to do. There are tricks
that many beginners may be tempted to try but shouldn't. Search
engines and directories have gotten very smart with detection
techniques these days and will severely penalize those who perpetrate
fraud.
In
the "old days" it was easy to use these techniques.
They still can be used but it is not recommended.
Invisible
text, small text and unrelated Meta tags/keywords
Placing
hundreds of keywords formatted in the color as the background.
While visitors will not see it, search engines and directories
will due to the fact that they don't "see" background
colors. This causes them to read the "invisible text"
as keywords which place the site higher in the rankings and
results.
Yes,
this is still possible to do, but if you are caught, your site
or even you as a person, may be banned from that particular
directory/engine. It just isn't worth the risk.
Another
version of this is to use extremely small text that blends in
with the background graphics of the page. It really isn't "invisible"
but is simply indistinguishable from the background. This carries
the same penalty as invisible text; so again, it is not worth
the risk.
One
other common mistake made is the use of Meta tags or keywords
that do not relate to the material on the site. As example,
you know that adult related keywords are searched literally
thousands of times each day. In the hopes of getting tons of
visitors, you add these to your Meta tags or actually into the
text of the page.
What
really happens here is the visitors you receive from this are
looking for something else unrelated to what you are trying
to sell or promote. This is not a good thing to do since it
correlates negatively to your visitor/click/conversion ratios.
The
importance of a paid domain name:
When
a visitor comes to your site, they are assessing you right from
the start. As they browse through your products or services,
they are looking at how the site is set up, the design and professionalism.
One of the most important things is to use a paid domain name
for your web site. Having http://www.yoursite.freehostforever.com
isn't as good as http://www.yoursite.com. The shorter address
looks better, more professional and builds trust in your company.
Having
a paid domain has other benefits as well. Paid hosting is cheap
these days and is faster and more reliable than free hosting.
It also lends some authority to your site and shows visitors
that you are serious. This can be a deciding factor in whether
or not they send their money to you. Another reason is that
it is easier to get a domain name into a registry, directory
or search engine. Getting listed is already a tough task to
accomplish, so why make it any harder? It makes good business
sense to use a paid host as a way to make that all important
first impression on your visitors.
These
are all small things that can mean a lot to you in terms of
traffic, visitors and sales.
About
the Author: Ben Norman is the MD of UK search marketing
company Impact Media Ltd (http://www.impactmedialtd.co.uk),
specialists in managed online marketing. Impact Media work
with a wide range of businesses helping them to make more
money from utilizing the search engines natural and paid
search results.
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Editor's
Recommended Resource
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ISORegister--2TillProfits Tools & Resources - Go
Here
Real World Tactics - The
Directory of Ezines
Guide for Ezine Ad Tester - Maxprofitpro.com
Protect Against Identity Theft - Click
Here
Interactive Forms - nsForms
Custom Email Delivery Software - SibSoft
Protect from S.cams - Go
Here
Free Report: 77
Ways to Get Traffic
Articles for Reprint - Vector
Central Articles ~ Article
Announce ~ FindArticles.com
~ SubmitYourArticle.com
~ Reprint-content
~ Article
Alley ~ a1-ArticleDirectory~
isnare.com
Articles ~ Article
Syndication Feeds ~ FREE
Articles Directory ~ Article
Directory Site
Internet
Marketing Definitions - Spell
Checker - Dictionary
- Thesaurus
Setup Credit Card Accounts: PayPal
& ClickBank
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More Ezines to Visit:
EvieB's
New-Z: How
To Successfully Market Your Business Using FREE Marketing
Methods & Gain Access To A Huge Vault Of Marketing
Goodies!
|
HomeBiz
_Bites:
Providing Loads of Resources to Home Business Entrepreneurs,
that will help you run your business easier and
more effectively.
|
TeeJay's
Tips For Success: This
Informative Ezine is for Your Personal Training &
Guidance to Earn Online Income. FREE & Low Cost
Ads, along with Online Marketing & Traffic Generation
Tips.
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Honest
Online Marketing Tips: Focused on marketing
newbies. Receive useful marketing tips and resources
on topics such as optin list building, using autoresponders,
creating "siglines" and more...
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The
Raybourn Effect:
a newsletter that will aid in you being able to work
smart while you are working hard and long.
|
Partenon
Newsletter:
Weekly commercial ezine with ads, articles, and tips.
The Official ezine for '2Bucks' an Ad/Partenon updates.
|
LOGON
NewZine
is filled with news, tips, trends and messages from
readers as well as opinions of the publisher.
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Lighten
Up Ezine: Your Buffet of Biz & Humor Menu
includes free ads, resources, contests, tips, trivia,
articles, cool sites to visit, and so much more!
|
DPD
Marketing: DPD Marketing ezine is written by
an internet marketer for internet marketers with articles
to help your business grow. Software, programs &
products related to internet marketing.
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Feedback
& Customer Comments
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