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Bytes of Info: "Those Pesky Extra Spaces! A Quick Way to Remove Them..." From the Editor, Susan

Article: "Convert Your Article Archive Into Press Releases For Increased Web Traffic" Author: Marcia Yudkin

Article: "7 Steps To Put Audio On Your Web Page" Author: Nathan Gurley

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"Bytes of Info
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From the Editor


Greetings to all our New and Long-term subscribers! It's Wonderful to have you with us today. Our goal is to provide you with resources, leads, and opportunities for "Your" Financial Successes online!


Those Pesky Extra Spaces! A Quick Way to Remove Them...


One of the most pesky anomalies in marketing is the extra space after a URL or an email address. It is so very easy to leave a space at the end and then your link or email address will open to an error page if the unwanted space has been programmed into the link. For website designers, ezine publishers, program managers, etc., it is an ongoing action to always make sure there are no unwanted spaces both within and at the ends of links.

One quick way to see if you have any unwanted spaces in your URLs is to go into your html page, use your Search/Find tool and search for [ %20 ] (don't use the brackets). If there is a space within a URL, or at the end of a URL, it will result as %20. This quick check will enable you to remove the unintended spaces and give solid active links in your website, ebook, ezine, etc.

Thank you for reading today and
Continual Success to You Each and Every Day!
~Susan
Editor/Publisher

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About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html





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Article
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Convert Your Article Archive Into Press Releases For Increased Web Traffic
Author: ©Marcia Yudkin


The old "billboard in the basement" dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look. If you have an archive of articles, though, you can quickly and easily solve this dilemma. Convert those articles into newsworthy press releases and distribute these media magnets online, then enjoy increased web site traffic, both directly and indirectly.

The direct impact of distributing press releases online comes from readers who view them on various newsfeeds and then click through to your site from the links in the release. Among those readers are often journalists, who then can give you a big boost in credibility and visibility when they write about you in their publications.

Because online news sites are considered high-quality sources of information, distributing press releases online also produces the indirect effect of raising the rank of your web site pages in search engines due to the links in the press releases.

The key to converting your article archive into press releases in order to enjoy those benefits is coming up with newsworthy publicity angles that serve as timely or useful "hooks" on which to hang some of the article content. Although there are countless possible publicity hooks, these nine are easiest to use in relation to your article archive:

* tips * trend * upcoming event * holiday or seasonal tie-in * freebie or giveaway tie-in * controversial claim * predictions * activist cause tie-in * piggybacking on media hot topics

Let's say, for instance, that you're a martial arts expert and have an archive of articles relating to various aspects of self-defense. Here's how you could link some of those articles with the kinds of angles listed above.

Article topic: At what age can children learn self-defense? Publicity angle: Trend (Bullying) + Controversial Claim Press release headline: Martial Arts Expert Advocates Nonviolent Self-defense Training for all Second-Graders as Cure for Bullying

Article topic: Are women better protected with mace or self-defense training? Publicity angle: Holiday Tie-in (Valentine's Day) Press release headline: To Keep Your Sweetheart Safe, A Self-Defense Class Works Better Than Mace as a Valentine's Day Gift

Article topic: Seven benefits of martial arts training Publicity angle: Upcoming Event (Lecture) Press release headline: Dallas Martial Arts Studio Offers Free Lecture April 17 at the Brooks Branch Library, "Seven Benefits of Martial Arts Training"

Once you've selected an angle and written the headline, follow the established press release format by completing a four or five paragraph release in journalistic style. Do a Google search for "sample press release" and you'll quickly find models. Be sure to include a link to your home page or a special landing page for the release in both your first and last paragraphs.

Next, distribute the release online through any of the dozens of press release distribution services. Again, do a Google search for "press release distribution" and you'll quickly find options at various price points. In addition, post the release at your own site.

Then repeat the process with another article in your archive. Over time, you'll enjoy a boost in web traffic and maybe even a little fame.

About the Author: Marcia Yudkin is the author of 11 books, including 6 Steps to Free Publicity and Persuading on Paper. For more information on getting a profitable second round of visibility for ideas, tips, products, repeat events or controversial views, visit http://www.pressreleasehelp.com/got-articles.htm .


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7 Steps To Put Audio On Your Web Page
Author: ©Nathan Gurley


At one time, to put audio on your web pages you would either have to put up $99 for a software package or join a membership club for $19.95-$29.95 per month. All the pros had audio and they refer to it in advertising as an "Attention Capturing". Now we can all have audio very inexpensively with the click of a few buttons.

First off you will need a program to convert your audio into an MP3 file. I use Impact Web Audio which is $5 from Online Business Alliance, a far cry from the $99 I almost threw up. And of course you will need a computer microphone.

If you have the gift of gab you may be able to rattle off your script off the top of the head and if you have that ability more power to you. If you're like me, you will want to write a script before hand. I find it much easier to do that but you need to make sure you:

1.) read slowly
2.) talk naturally in a conversational tone

Basically, you don't want to sound like you're reading and you want to sound friendly and knowledgeable. With that said, let's begin.

Step 1 - Record/Create Audio
In most cases you will be recording your audio for the first time. Some people use other people's audio files which come in .MP3 or .WAV format and they simply upload them to the audio software.

They will have various options for recording such as the Sample Rate(Hz), Channels (Mono or Stereo), and Bit Rate (kbs). When in doubt, use the defaults. With your script in hand or on in a separate window, press the record button and go for it.

Step 2 - Add a Background Loop
Adding an audio background loop to your vocal message serves two purposes:

1.) It makes your message sound professional

2.) It covers up imperfections that might have occurred during your voice message

These types of audio techniques have been used for years by professionals and have only just been made available to the general populace.

Some audio programs come pre-loaded with sound files you can select from. Others allow you to import your own if you'd like and dub your voice message on top. You can fade in your loop and fade it out and set the amount of seconds you would prefer this to take place.

Step 3 - Select Player Style
Next you will need to select your player style. By player style, I mean the audio playback buttons that will appear on your web page. Sometimes they are square and sometimes round. Either way they look like the play buttons on your electronic devices with a right arrow as your play button, two parallel lines as the pause button, and a square as the stop button. Many come with the color chart or a box to enter the hexadecimal color code to match your webpage.

Step 4 - Set Player Options
Here you will decide if you want your player to start automatically when someone clicks on the page. When used for advertising purposes, most people opt to start it automatically. On the other hand, some people find it intrusive so if your point is to educate and get out information you may want to let people decide for themselves.

Secondly, you will want to decide if you want to send your listener to another page when the audio is complete. Again, this depends on the purpose and placement of the player. Nonetheless, you should have a place to enter a URL to send your listener to should you elect to do so.

Step 5 - Preview Audio Player
You will want to see and hear what your player will look like by itself before you place it on your web page. Have your earphones ready and try out the play, pause, and stop button. If you used a background loop, make sure the music doesn't drown out the audio. You can adjust and mix levels on both tracks for the optimal sound. Some audio generator software allows you to mix for surround sound if that is of interest to you.

Step 6 - Generate Audio Player
Next, you will want to name and save your audio player. For organizational purposes you probably will want to set up a folder beforehand specifically for audio generators so you'll know where to find them.

The software will create a flash player file and an HTML file. All the files should be kept in th same folder or subfolder. This will make it easier (if not functional) when you upload this data to your web page. You can save your audio player to different locations, with different project names in case you would like to use your audio player on different web pages.

Step 7 - Upload Your Audio Player Code
The final step is to take the HTML code generated by your audio software and copy it into you're your webpage source code.

The tricky part here is to make sure the files you created earlier are accessible by the code you copy. In your webspace, make sure you have a specific subfolder or subdirectory for your audio files. You will have to make sure that the code on your webpage points to your audio folder or subdirecty in your webspace for it to work properly.

About the Author: Just say NO to $99 and above for web audio programs. Put audio on your web pages and save $94 at http://www.web-audio-4less.com/ Nathan Gurley is a professional Internet Marketer and Real Estate Appraiser. For more information visit: http://nathangurley.com

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Read Customer Comments
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~~~*~~~~~~*~~~
Hi Susan, You were asking about url shortener links in the last issue; and I have one that I have been using for quite a while now. It's called notlong.com and seems to work in the majority of all browsers. The best part of it is you can make up your own link you want it too look like; for example if you're selling ebooks you can have it say: myebooks.notlong.com. Just thought I would share. Thanks,
Jan Emo


Thanks Jan for this great information! ~Susan





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Anti-Aging Eating
Author: ©Colleen Palat


In this day and age, people are living longer and longer, which is fantastic news for us all! Human advances in medicine and other pertinent areas have extended the average lifespan for humans to 77.2 years!

A longer lifespan is great news for us all, yet as we get older, it's typical to experience a variety of aged-related problems. While living longer is our goal, I think we all agree we can do without the physical aging part. What can be done to combat the aging process?

Recently, scientists have identified some key nutrients in food that can help with anti-aging.

Heart disease, memory loss, and wrinkles, to name a few, are all aging symptoms we will all experience sooner or later due to free radicals.

Free radicals are harmful oxygen molecules that damage our cells leading to several age-related problems. But how can we combat these free radicals? By eating citrus fruits! Their abundant source of vitamin C helps prevent wrinkles, protects our arteries, and reduces our risk of heart disease and stroke.

What foods are best for anti-aging?

Spinach and Grapefruit.
Spinach is rich with carotenoids, which help to protect the eye from macular degeneration (a leading cause of blindness in the elderly).

Grapefruit is full of glutathione, which helps to lower blood pressure and cholesterol.

Tomatoes and Watermelon.
Tomatoes and watermelon both contain lycopene, a powerful antioxidant. They are so powerful; they can even help to prevent the growth of tumors!

Other Important Nutrients
As we age, our appetite naturally slows down and our body absorbs fewer nutrients, as it once was able to do. Couple that with the fact that many of us simply do not eat the right amount of fruits and vegetables, legumes, and whole grains, and we have a diet that is lacking. To make sure you get in the right amount of nutrients everyday, include the following in your diet to insure that you are giving your body what it needs.

Beta-Carotene: This can be found in carrots, yellow squash, and bright colored vegetables. This antioxidant helps prevent wrinkles, dry skin, cataracts, heart disease, and cancer. One sweet potato gives your body about 15 mg. of beta-carotene: the amount doctors recommend we take in each day.

Vitamin E: Nuts, wheat germ, and cooking oil. Consuming the right amount of vitamin E can cut the risk of heart disease in half. All you need is just 2 tsp. of sunflower seeds a day to get in half of this important nutrient.

Zinc and Calcium: These are the two most important minerals in your diet! Calcium can be found in dairy foods, and green, leafy vegetables. Calcium is crucial for preventing osteoporosis! Zinc can be found in meats and shellfish, which help to keep the immune system strong.

B Vitamins: B vitamins help to maintain our energy and keep our nerves and brain healthy. You can find B vitamins in leafy greens, potatoes, bananas, meats, and legumes.

Our nutritional needs change as we age, so make sure your diet changes along with what your body needs. Paying just a little more attention will help you life a longer life of health and vitality!

About the Author: Colleen is a health and fitness enthusiast who loves to pass on the latest information on health and wellness. Sign up for your free e-newsletter filled with cutting-edge information on health, nutrition, weight loss, and fitness. For your free e-newsletter, visit http://www.HealthyRevelations.com


This Week's Herbal Description

"Chamomile"

Traditional remedy for insomnia, anxiety and stress. Helps digestion, used as appetite stimulant, anti-inflammatory, and diuretic. Improves appetite, benefits addiction withdrawal, assists nerves colitis, diverticulosis. Helps reduce fever, pain and headaches.
CAUTION: Do not use over long periods of time since it could lead to allergies. Those who are allergic to ragweed should not use Chamomile.



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