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Internet
Marketing - How Important Is Web 2.0 To Your Business?
Author: ©Tellman H. Knudson
Have you ever heard the word "folksonomie"? It's
a combination of the words folks and taxonomy, and it's
another word for tagging or social bookmarking. Sites like
Digg, StumbleUpon, and Propeller are only three of the many
dozens of sites popping up all over the Internet. There
are sites for tagging almost any type of content, too, such
as video, audio, graphic, or written. And unlike traditional
search, where you get comprehensive results back for terms,
social bookmarking sites give you results based on what
people have tagged and made popular with their votes.
The bookmarking and social interaction sites are labeled
"Web 2.0," and they also include video sites,
podcasting sites, wikis, and every blog on the planet. What
makes the sites in Web 2.0 different from the rest of the
Web is that the content in them is all user generated. Think
of My Space, Facebook, and Flickr. When You Tube was sold
to Google last year for more than $1.6 million, people started
paying closer attention.
You can tag blog posts, web pages, and other written content
at places like del.icio.us, BlinkList, or Scuttle. Share
photos at sites like Flickr, and videos at Google Video
or You Tube. There are Web 2.0 sites for every type of medium.
Here's how it works: You see a great blog entry here, for
example. You can go down to the bottom of the post, and
click one of the bookmarking buttons for Netscape (now Propeller),
Furl, or Ma.gnolia. When you're taken to those sites, assuming
you're a member, you'll fill in a description of the post
and you'll tag it using appropriate keywords. So, for this
post, you might choose the tags, Internet marketing, Web
2.0, and social bookmarking. What makes this so cool is
that your tags are open to the public, unless you specify
that you don't want them to be, so that other taggers can
see them.
Think of tagging as being related to search. It's just a
natural complement. You get some pretty great results from
Google, but they won't necessarily be the sites that people
are enjoying the most, though they may be the most relevant.
Social bookmarking allows you to see popular pages.
Web 2.0 is a great viral marketing technique for your Internet
marketing business, too, if you go about tagging your own
posts and the posts of others. Just be sure that you're
transparent about what you're doing, and avoid spamming.
If a site forbids tagging your own material, then don't
do it. You could be banned for life from the site, and you
don't know how important to your Internet marketing business
it might become in the future. I doubt that anyone suspected
that Google would be tops in search way back in 1998 when
it was just starting.
You won't always find what you're looking for when you search
the tagging sites, but you should be in there getting familiar
with the territory for the sake of your Internet marketing
business. Subscribe to several sites and notice how people
are tagging your products and services. What makes this
great is that you can use the taggers as a control group
and it won't cost you a single dime. Internet marketing
businesses who aren't using Web 2.0 to some degree are really
missing the boat. Be sure yours isn't one of them.
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