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Link Validation and Search Engine Optimization
by Susan at Vector Central


It's necessary to periodically update, redesign, and/or overhaul your business website in order to provide up-to-date resources and information. The search engines also love it!

If you find that it's time to overhaul your website, one important tool is a link validator. There are fancy programs and software that will assist you in this, but for a quick and simple method, you can use W3C Link Checker to find the broken links and redirects on your site.

To easily use W3C Link Checker, copy and paste any website URL into the box provided and W3C will give you a complete listing of the links on that page that are no longer live, or that need to be updated due to their having moved to other locations. You can also choose your options of the type of results that you prefer. For better Search Engine Optimization, it's imperative that you keep your website pages up-to-date and prevent having dead links on your pages.

A Caution: If your results say "Redirected... You should update the link" - this might be one of your affiliate links, so you would 'not' want to change that link. Always manually check your links after W3C gives their suggestions, to make sure it is not one of your affiliate URLs.

If you need a service to regularly check your site, we can recommend SEVENtwentyfour Inc. They will send you a daily update of your website status and give all the information needed to diagnose and fix the problem. (Their pricing depends on your site's size and complexity. )

So whether you need free or a more complex service, these 2 sources will assist you in your link validation and improving your search engine optimization.

Thank you for reading today and
Continual Success to You Each and Every Day!
~Susan
Editor/Publisher

Contact Me



About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html





This week's Virtual View
by Bill Nichols, Owner of Vector Central and Jazznlight

Virtual View from Jazznlight.com
"Have a Happy Day!"

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Building An Effective Landing Page: Marketing For Your Online Business
Author: ©Kris Kiler


As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of new opportunities presented to them.

If your landing page is successful and gets the prospect to complete the offer, they can be rerouted to another page that presents them with yet another compelling value proposition. This new hub may be a list of affiliate offers, another product, or a newsletter opt-in form.

EXPLORATION OF THE 8 ESSENTIAL LANDING PAGE ELEMENTS

Let's review the essential elements you will need for your landing page:
1. Value proposition / offer—in the form of a sales prompt or opt-in form
2. Conversion process—process prospect will go through in order to complete the purchase or subscription
3. Marketing copy—either short or long form using psychological triggers
4. Web page design—the design of your landing page (i.e.; website)
5. Product imagery—3d images of product or headshot of author
or service provider
6. Transaction utilities—auto responder, shopping cart software
7. Elements to reduce anxiety—testimonials, satisfaction guarantee, third party credibility indicators
8. Analytics—data gathering script


1. Value Proposition / Offer
What will you be offering your prospects? A newsletter? A report? A training seminar? You will want to define clearly what you are offering. Complete the following statement. It will be your guiding statement as you move through this report.

I am offering a/an _____________________ on the topic of ________________________ in order to help ___________________with their problem of ________________________

Examples:
1. I am offering a report on the topic of creating and marketing landing pages in order to help marketers with their problem of achieving sales for their offering over the Internet.

2. I am offering an online software product on the topic of tracking advertising profits in order to help Internet marketers with their problem of making money with online advertising.

3. I am offering an employee training on the topic of leadership development in order to help organizations with their problem of managing talent development through the leadership pipeline.

NOTE: The goal of any landing page is to complete a successful transaction between you and your prospect.

2. Conversion Process
This is the process the prospect will go through in order to complete the buying process or subscription. Where are they coming from? When they get to your landing page, are they going to click "buy now" and go to a shopping cart? Are they going to click "subscribe now" and be taken to a form that requires them to enter their email and other personal information? Will you then require them to check their email in order to double opt-in by reconfirming their requested subscription? This means that you need to think holistically about your value proposition. Thinking holistically about your Value Proposition involves two key elements: continuity and congruence.* Continuity means that each step in the conversion process either states or supports the Value Proposition.** Congruence means that every element of your page either states or supports the Value Proposition (Design, Copy, Images, Colors, Logo, Price).*** Section 4 will provide more detail and concrete suggestions on how to enhance your conversion process.

3 & 4. Marketing Copy / Web Page Design
Creating effective marketing copy and web page design, can be difficult hurdle to overcome if your natural talents or skills don't support them. You should be able to find a professional to write your copy and a professional to design your page in the same place. They require different skill-sets and should be treated as such.

There are many places on the Internet where you can find a marketing professional and website designer to get the work done. http://Guru.com and Elance Online are the two leading providers of project submission sites to receive bids on your project from freelance professionals. Make sure you leave your project budget confidential and communicate with the professional so you can find the person who you will be able to collaborate with the best. Often times, the lowest bidder will end up costing you time and possibly more money if they don't perform to your expectations.

5. Product Imagery
Proverbs to the contrary, everyone does judge a book by its cover. This is why you will want to invest in having a professional create a three-dimensional image of your product or a logo for your newsletter or something visual that is associated with your offer. As with selling anything, you are selling yourself. It would be wise to take a good picture of yourself or again consider hiring a professional to take one and add it to your landing page.

6. Transaction Utilities
An auto responder can be an important tool to your customer relationship building. The old adage is true, "The fortune is in the follow-up." If you use an auto responder, following-up with customers that purchase your product or sign-up for your newsletter can be automated and make your follow-up emails more time-efficient. AWeber is a very popular service for setting up auto responders that you will want to research.

If you're offering a product for sale, you will need to sign-up for a shopping cart service so your customers have a way to check out securely. There are a handful of popular shopping cart services and some use PayPal as a means to process payment so you'll want to have your PayPal account created and verified before you start researching the others. TradeBit, ClickBank, 1ShoppingCart, and 2CheckOut will all allow you to make your transactions quick and secure.

7. Elements to Reduce Anxiety
Reducing the anxiety your prospect feels when they visit your site is critical to completing a successful transaction between you and your prospect. There are three simple ways you can reduce anxiety and reassure your prospects that it is safe to conduct business with you; testimonials, providing a satisfaction guarantee, and posting third-party credibility indicators such as BBB Online or HackerSafe.

8. Analytics
If you are part of a large corporation, your website will likely already have an analytic tool. If you are a smaller marketer, visit Google Analytics to sign-up for a free account. Google Analytics offers a wide array of features including; integration with your Google AdWords account; multiple-users; visitor trending and loyalty; detailed traffic reporting (referring sites, search engines, and keywords); and more. It's an invaluable tool to making decisions to alter your landing page marketing strategy.

ADAPT YOUR APPROACH
It is important to experiment with the design of your landing page and the execution of your marketing strategy. Don't hesitate to test out different tactics until you find the right mix that matches your approach with your prospect. Some marketers have success with short copy and an opt-in system that provides free information in exchange for personal information and others have success with long copy and the sale of a product ranging in price from $7 to $700. It is critical to understand that whatever approach you decide to use, your landing page will need to be focused with a single goal in mind—getting the prospect to respond positively to your offer. This requires you to focus your efforts on creating a system for a targeted audience and adapting your approach until your success exceeds your expectations.

ACTION ITEMS
1. Use http://Guru.com or Elance to find a marketing copywriter (or try yourself).

2. Use http://Guru.com or Elance to find a web designer that has experience in landing page design. http://www.kriskiler.com

3. Research transaction utilities—online delivery systems, auto-responders, and shopping carts.

Notes
*, **, *** Marketing Experiments Journal: Landing Page Optimization Monday, 05 November 2007

About the Author: Kris is currently an independent Internet marketing consultant. In 2007, he worked with over one hundred clients to help them navigate their success on the Internet through the design of their website, email marketing, and supporting print collateral. http://www.kriskiler.com

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Directory Submissions that Matter
By ©Sharon Housley


Links from different directories have different values. A webmaster's time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?

Yahoo
Yahoo is still, to some degree, the king of directories. Whether a Yahoo directory link is worth "paying for" is still a debatable question, but there is no doubt that a link from Yahoo is worth the effort. Do not leave a Yahoo link to automated submission software -- take the time to manually submit your links to the Yahoo Directory.
Yahoo Directory -http://www.yahoo.com/

DMOZ
Amazingly, it appears that DMOZ is still relevant. While some webmasters complain that DMOZ is outdated, it is apparent that a DMOZ link still matters to the larger search engines. DMOZ is a human-edited directory with different editors for each category. As such, patience is critical to obtaining a listing. Editors can become annoyed when sites are submitted multiple times, and before they've had the opportunity to review the quality of the content. Some editors work quicker than others, so be patient and polite, and you may get lucky with a DMOZ listing.
DMOZ - http://www.dmoz.org/

Wikipedia
A legitimate link that stays in Wikipedia is very desirable. Wikipedia is a human-edited online encyclopedia. Wikipedia links are very difficult to obtain, and even more difficult to retain. But if you build a unique quality resource on a niche subject, you might find yourself linked on a page in Wikipedia.
Wikipedia - http://www.wikipedia.com/

Major Download Websites
The major software download websites are all capable of driving traffic, and can impact a websites popularity. Make sure to manually submit your software to these three major download websites:
Download.com - http://www.download.com/
Tucows.com - http://www.tucows.com/
Softonic.com - http://www.softonic.com/

Popular Directories
The more popular the directory, the better the link is considered to be. Link popularity matters, and a link from a webpage with a high page rank (as determined by the Google Toolbar) is desirable. You can assess the general popularity and value of a directory by viewing the page rank of the webpages on a website.

Related Niche Directories
Websites that are an authority on related subject material are great sources of web traffic. Conduct very specific searches to locate popular niche directories.

Where To Find Important Directories
There are a number of resources designed to assist webmasters in finding both free and paid directories that will accept submissions. Use the following resources to boost your directory listings:

Web Search Engines - http://www.web-search-engines.net/
One-Way Text Links - http://www.onewaytextlink.com/links.php?type=free&pagenum=1
Business Seek Business Directory - http://www.businessseek.biz/page.php?page=web-submit

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

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Always ask your doctor before using any suggestions that you read. Vector Central can not be held responsible for any health problems.
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The Dangers Of Excess Salt And How To Reduce Your Intake
Author: ©Colleen Palat


We all know that excess salt is not good for our health. But did you know that the effects of a high salt diet could contribute to Alzheimer's disease, asthma, stomach cancer, hypertension, and kidney stones? High salt intake is also speculated to affect intelligence and memory!

Now I know a lot of us, including me, crave that salty flavor from time to time. And after all, salt does provide us with much needed sodium and greatly appreciated flavor. But oftentimes, we over do it.

Salt is readily available in so many forms, that we may not even know how much salt we are actually consuming. Did you know that Americans routinely take in as much as 4000 milligrams of sodium each day? That is about 8 times the minimum daily requirement!

Chronic salt intake not only over does our sodium intake, but also affects the balance between sodium and potassium. In our cells, it is important that the high levels of potassium stay within our cells while high concentrations of sodium stay out.

If the salt-potassium balance is out of whack with the sodium levels exceeding the potassium levels, healthy cellular metabolism is compromised. As a result, resistance to disease and illness is weakened.

So, the logical response to this is, "OK, so if I eat a lot of potassium, I will balance out quite nicely."

Not the case. Changing potassium intake quickly can result in irregular heartbeats and even heart attacks, not to mention affecting the absorption of calcium.

The healthy response to sodium is this: cut back. We do not need a lot of sodium, so why are we taking in so much? In order to maintain a healthy lifestyle, we MUST cut back on our salt intake.

Tips on Reducing Salt in Your Diet

It really is quite easy to cut back on unnecessary salt. Here are a few suggestions from the book The Salt Solution.

1. Watch for the foods that are obviously heavy in salt. Processed foods are the biggest criminals in the salt world. Read the labels sometime on some of your favorite processed food items. The high levels of sodium will shock you! What are some of the other culprits? Movie popcorn, pickles, chips, processed lunchmeats, salted nuts, and bacon, to name a few. Cut them out all together, or at least greatly minimize your intake.

2. Try a salt substitute. Some of these salt substitutes contain 54% less sodium than salt! That is a huge reduction and definitely an avenue to consider. You can also try other seasonings like garlic, onions, and peppers.

3. Order smart at restaurants. Restaurant soups and a variety of dishes served in restaurants are incredibly high in sodium. Remember this point: very few restaurants are conscious about the health effects of different food items. They are in the business of creating great tasting meals, and rightly so. Be very aware of what you're ordering. It might even be best to stick with fresh items such as salads and grilled meats with no salty seasonings.

Your long-term health is in one way determined by what you put in your mouth. While spoiling yourself every now and again is OK in my book, frequent poor eating habits are sure to affect your health in ways you will not want. Create new, healthy habits and you will be sure to live a life full of vitality!

About the Author: Colleen is a health and fitness enthusiast who loves to pass on the latest information on health and wellness. Sign up for your free e-newsletter filled with cutting-edge information on health, nutrition, weight loss, and fitness. For your free e-newsletter, visit http://www.HealthyRevelations.com.


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Ad-Placement Co-op Ads
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>> Ezines-R-Us <<
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>> HBAds - Home Business Ads <<
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Advertise any site or business to opt-in subscribers who
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>> EssentialTeam <<
A Revolutionary New Program That Will Allow You To Place Hundreds Of FREE TARGETED EZINE ADS. Your message can reach 100,000 customers within no time.
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>> 2Bucks-An-Ad <<

Ads in Multiple Genuine Ezines!
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>> 10 Dollars 20 Ads <<
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The weekly ads are not posted in the Archives.

 

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Anti-Virus & Anti-Spyware Protection
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Virus List: Click Here

--Ad-Aware: Spyware Protection. Click Here

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For Sure protection, It Is Best "Never" to Open an Attachment.



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Vector Central can not be held responsible for any customer ads or free ads in this ezine,
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The content of ads and linked websites are the sole responsibility of the advertisers.
Discernment is the responsibility of the reader.
If you find any inappropriate subjects, please contact us.
Click Here to read full Vector Central Terms and Privacy Policy
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