Published.by
VectorCentral.com
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09/23
2008
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Ezine Advertising, Marketing, Ezine Solo Ads, Sponsor Ads, Resources, Online Sales, Profits, Success

"Interactive Marketing Ezine"
Since 2000
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Susan & Bill Nichols, Owner
Editor-Publisher: Susan
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Though we are an international ezine, we are based in the USA and are most aware of the current state of our nation financially. We know that the current conditions are a stress to everyone and therefore Bill and I are offering discounted rates on Solo Ads. We want you to still be able to continue your online businesses, despite the economic situation. So hurry over to our Solo Ad Success Solutions program for your discounted promotions - Click Here.

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About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html



This week's Virtual View
by Bill Nichols, Owner of Vector Central and Jazznlight

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Article
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Why Your Marketing Message is Critical
Author: ©Jody Gabourie


Why Your Marketing Message is Critical I believe your marketing message is the most important aspect of your marketing. If you don't have the "right" marketing message for your business and your intended customer, then everything else you do is compromised.

If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice.

Your marketing message forms the core of all of your offerings. Once you have crafted the marketing message - who you are, what you stand for, what solution you offer, the benefits people get from you - then you can create any and all of your products, services and marketing from this message.

A clear marketing message also helps your customers, associates, friends, family and vendors refer your business to others. When people are happy with a company or product, they like to talk about it. But if they are confused about what you do, it makes it hard to successfully spread the word about you.

Another benefit to having a compelling and clear marketing message is that it will be easier to facilitate business relationships such as joint ventures, strategic alliances and affiliate programs. When people understand precisely what you are offering and why, then it makes it simple to decide whether or not to join forces with you.

What happens if you have a lousy marketing message?

Most problems with marketing and attracting clients can usually be boiled down in some part to your marketing message.

If your message is unclear, addresses the wrong problems and issues of your target group, uses words that don't resonate with your prospects, doesn't outline what your benefits are, offers the "wrong" solution and so on, then all your marketing and sales efforts are hampered.

For example, if people come to your website and the landing page doesn't make it obvious what problems or issues you solve for what group of people, then they will quickly click away. This means they don't get a chance to see what kinds of products and services you have that could really be of use to them - so both of you lose.

Or you send direct mail brochures that talk all about you and your company but fail to state exactly what solutions your service guarantees, then your glossy marketing materials will get instantly tossed in the recycling bin. It didn't make a connection with the person - it didn't "speak" to them specifically.

Think of your marketing message as a key. If you have the right one, it will help you unlock doors to new prospects, happier clients and more profitable and successful business relationships. If you have the wrong key or no key at all, then you'll be locked out on the step, where you'll have lots of time to ponder why your business isn't growing!

About the Author: Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com


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Article
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How You Can Increase Traffic To Your Internet Marketing Web Site
Author: ©James Chambers


There is nothing as important as traffic when it comes to running an internet marketing web site. Certainly there are facets that make up a quality business. But it is traffic that drives your business and keeps it alive. So what can you do to increase the amount of traffic your internet marketing business generates? There are many things you can do and they will all improve your chances of success.

The first thing you have to understand is consistency with marketing. Promoting your site once a week is not going to get the job done. You have to be willing to dedicate two to three hours of your time strictly to marketing every day. Many people are not willing to do this and their results show this. Even when you have a developed site that receives a heavy traffic flow, you should still be marketing excessively. This is one area that really deserves your attention.

While all traffic can be considered good, you want to narrow your efforts down to your target audience. Your target audience includes people who are already interested in what you have to offer. It makes things far easier on you when it comes time to turning visitors into customers.

Posting in forums and writing articles are great ways to generate traffic from your target audience without spending a penny. The reason for this is because both article directories and forums have specific categories. This allows you to post an article in a directory specified toward your niche, or talk to people in a forum related to your business.

There is no question that search engines dominate the internet. Therefore, you should make it a point to get your internet marketing web site as high as possible on the search engines for various keywords. Web sites such as Google AdWords and Wordtracker can help you identify which keywords are best for you. Then, determine which keywords are better for your site and for your target audience.

When it comes to spreading the word about your web site, there is nothing like a backlink. A backlink is somewhere where your web site link is placed on another site, giving people the opportunity to be directed back to your site. Writing articles and posting in forums are examples. But link trading is how you can generate a number of backlinks.

Link trading consists of you exchanging your link for another company's. The agreement is you will place their link on your site somewhere for them placing your link on their site. Then, if someone is on their site there is the potential the visitor will leave their site and come to yours.

Traffic can truly make or break your internet marketing business. While there are a number of important facets to a business, nothing is as important as traffic. If you have people coming to your site, you have the opportunity to make a sell. Following the tips in this article will ensure you that people are coming to your site.

About the Author: James Chambers Helping People To first Visualize Then Act on It. To find the best home based business ideas and opportunities so you can work at home. Please visit: http://www.visualize4money.com

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Read Customer Comments
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Hi Susan I just wanted to drop you a fast note here and let you know>The ad we just ran is giving great response. I am glad that people are beginning to see that I say what I mean and I mean what I say. This one is a winner... Once again thank you for the part you played in making the ad really stand out.You are now on my main list of advertising sources.
Robert Ellis, Income Earning Specialist
http://tinyurl.com/6a3jwz



Thank you Robert! ~~Susan



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Body Health & Mind Wealth
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On the Road to Recovery:
Knowing What To Expect Will Get You There Faster
Author: D. More
http://www.anxietypanicfreezone.com


No matter what approach for your cure you will end up taking, it is always a good idea to be prepared.

Go through the following three items. If you identify with any, or all, of the experiences, you will do yourself a world of good by understanding the reasons and trying to implement the recommendations. If nothing else, simply being aware of them will be a great start as you embark on the journey that will finally set you free.

The fear of the next attack: It would take a sufferer to really grasp, and identify with, what I am about to describe.

No one who has ever suffered from anxiety panic disorder can forget his or her first panic attack. Mine took place 9 years ago while vacationing in New Orleans. In my case the first attack was triggered, I am convinced, by an acute vertigo, which on its own can be scary enough.

The experience of the first attack is so terrifying that it leaves a deep, profound IMPRINT on our psyche. From that moment on we develop a severe fear from the next attack.

The worst thing we can do is fear the next attack. Here is why:

• The problem with fearing an attack is that the fear itself is actually the very fuel that brings on the next attack.

• Many have spoken and written about the consequences suffered by fearing fear.

• The law of attraction puts it simply by stating that "like attracts like." Namely, when we dwell on anything, be it positive or negative, by the law of attraction, we must attract to us that which we dwell on.

• Job, the famous biblical figure, who lived thousands of years ago reveals, after suffering a great deal, how conscious he was of this phenomenon when he said: "That which I dreaded came upon me."
In other words we can never expect to reap anything different than what we sow.

How can you benefit from it?
If you only can realize at this point that a panic attack cannot come to life without the fear, and anticipation, of it, you will have reached an important milestone on your way to recovery. Eventually you will learn to stop fearing the next attack. And once the fear is eradicated so will the attacks.
This diagram illustrates the never ending cycle of panic attacks:


AnxietyPanicFreeZone.com


Self Blame:

Because panic attacks are labeled as an "Intense Irrational Fear," many of us -- unable to find a logical explanation for the emotional and physical symptoms we experience-- tend to think, and eventually believe, that the attacks are a personal problem that we have, somehow, created. As a result feelings of shame, guilt and depression are often experienced.

If the above sounds familiar, then the first thing you want to do is acknowledge and accept it without judgment.

It is true that the intense fear experienced during high anxiety or, later, during a panic attack is "irrational." And the reason for it is rather simple:
During an anxiety panic attack our body reacts to none existent, perceived threats by releasing an over dose of adrenaline, tensing up and shifting our brain activity to the mode of "fight or flight."

Our brain's ability to think and reason is located in the front brain (prefrontal cortex). During an attack, however, our brain activity shifts to the midbrain (periaqueductal grey area). This is a portion of the brain where survival mechanisms such as "fight or flight" originate from. While operating from within the mid brain your ability to think and apply logic is drastically impaired.

How can you benefit from it?
By understanding what takes place in your body during a panic attack, you can begin to see why taking the attacks personally is counter productive; If you realize that you are not responsible for creating the attacks and stop blaming yourself for them, it will help you get rid of the guilt you carry and make your recovery easier and faster.

Avoidance and Isolation:
Dreading another attack, we tend to avoid any activity we perceive might provoke it. If left untreated, this tendency increases and we gradually isolate ourselves, retreating into a shell of secrecy and shame.

But the irony here -- unbeknown to us, of course -- is that avoidance, shame and secrecy are also some of the very 'food' on which panic and anxiety thrive. And so when we try to hide the symptoms we only worsen matters, allowing the problem to fester, intensify and thus have an even stronger grip on us.

How can I benefit from this?
This is probably the simplest of all to grasp and take the necessary measures to change right here and right now. You can begin by asking yourself this: "would I be ashamed if I suffered from diabetes?" Of course you wouldn't. You would be sharing this with your family and friends and move on with your life.
If you can do the same with your Anxiety and panic condition, you will be half the way on your way to recovery. So, the first thing I would urge you to do is gather the courage and make the commitment to never again hide, or be ashamed. If you have been hiding your condition then this is the time to dare to dare and share it with people you love and trust. You will be amazed by the loving response and support you will be receiving. I wouldn't be surprised if you will be jumping of joy by the relief that will follow.

Conclusion:
All that I have shared with you in this article is based on my personal experience:

For years I deceived myself, pretending I was okay, when in fact a part of me always dreaded the next Attack. Like most who are afraid of the next attack I did all I could to avoid any situation that might provoke it.

Believing my condition was something I was creating for myself; I was ashamed of it and kept it a secret, hoping it would somehow disappear on its own. It did not.

Beginning my recovery was not possible before I finally had the courage to open up. As I write this, it is all so fresh and the relief is so real that all I want to do is touch and impact the lives of as many who suffer from anxiety/panic as I can, by instilling in them hope and motivating them to take action and seek help.

If by reading this article I was able spare you from even an hour of unnecessary pain, then taking the time to write it would not have been in vain.

Here's to your well being.

To learn more about Anxiety/Panic and find a cure: Click Here.

D. More
Anxiety Panic Free Zone

About the Author: Anxiety Panic Free Zone provides the necessary resources so that our visitors can evaluate their different options and make an educated choice when seeking relief and cure of conditions like anxiety and panic attacks. http://www.anxietypanicfreezone.com


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Insights of Inspiration
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"...go after righteousness, Godliness, faith, love, patience, gentleness."
I Timothy 6:11
The Bible


Our Lord Jesus, who died for us,
was raised victorious over death - for All of us!


Read about his life, death and resurrection in The Bible:
The Gospels, Matthew, Mark, Luke & John.
John Chapters 19-21
Read Online:
http://www.biblegateway.com/passage/



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