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Marketing & Online Income Opportunities
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Body Health & Mind Wealth


Bytes of Info: "Don't Give Up!"

Article: "What is Your USP?" Author: Jody Gabourie

Article: "7 Social Networking Websites Your Business Should Be Involved In" Author: Omaro Ailoch


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Greetings to all our New and Long-term subscribers! It's Wonderful to have you with us today. Our goal is to provide you with resources, leads, and opportunities for "Your" Financial Successes online!

During this time of uncertain economic waiting, it's important to keep your business going. Things "will" get better and now is the time to keep working and not give up! It is an overused phrase, but remember to see the glass full instead of empty.

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About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html




 
 
 
 
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Article
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What is Your USP?
Author: ©Jody Gabourie


USP stands for Unique Selling Point or Unique Selling Proposition. It's a term used in marketing that is supposed to tell prospects and customers what it is about your product or service that is unique, valuable and relevant to them.

A great USP makes it clear why your business stands out in a crowd of competitors. It helps your potential customers understand how you are different and why this difference is an advantage or benefit to them. Your Unique Selling Point answers the question why people should work with you rather than your competitors.

Your USP has to be right for you, your business, your clients and your prospects and it relates to some aspect of your business such as:

* the way in which you provide your services
* your personality or style
* a specific system you've created
* speed of service
* a solid guarantee
* your problem and solution in itself
* your business or marketing approach
* delivery mechanism of your services or product

It's important to figure out your USP as there are likely a variety of other businesses, individuals, products or services that can potentially provide a solution to your prospects' problems. This is why it's important that you figure out what your unique position is. Your USP is what makes your product or service different and more valuable to potential clients, and it is the main reason they will choose you over your competitors.

How do you determine your USP?
To find your USP you have to figure out what about your business is fascinating, helpful, unique or different. You are looking for some factor that sets you apart from everyone else.

To come up with your unique selling point, it's helpful to look at it in a few different ways:

1. point of view of prospects and clients
2. relevant personal and professional experience
3. comparison of competition

Point of view of prospects and clients
It's important to fully understand what your prospective and current customers feel is valuable with regards to your services and products. Your difference must be of perceived value to them - they must care about your unique difference because it helps them in some way.

Pretend that you are a potential client from your target audience or niche market with the problems you've defined in the previous section. Think about what results you are looking for and what would make you sit up and take notice of a business that solves your problems. What would make you choose one service or product over another one?

Ask your current clients directly. Take a few to lunch or have a phone conversation with them and ask what they feel sets you apart - makes you unique and makes them want to do business with you.

Relevant personal and professional experience
Think about your personal and professional experiences and identify anything that you feel provides extra value to your clients.

If you are a weight-loss coach and you have overcome weight issues yourself, then that experience will probably result in a more beneficial coaching experience for your clients.

Another example is you may have many years of experience working in a certain industry. Your experience is a plus for your clients because you can demonstrate that you understand their "world", because you used to be part of it (or still are).

Comparison of competition
You can also do a competitor analysis to determine why someone would choose your product or service over the competition.

Pick your key competitors and think about if you were a prospective client and were considering purchasing from all of these companies. Then ask yourself, what would make you choose your product or service over all the others?

An important point to keep in mind is that your clients must value your USP, and it must be relevant to your product or service. If it is not, it won't do you much good as a Unique Selling Proposition.

If you do not find or create a difference, potential clients will find no compelling reason to purchase your products or services over your competitors' products or services.

So take the time today to sit down and clarify exactly what it is that makes you and your company unique. I guarantee there is something!

About the Author: Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com

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7 Social Networking Websites Your Business Should Be Involved In
Author: ©Omaro Ailoch


Social networking for businesses offers a couple of major advantages. Not only does it help you build a list of contacts and leads directly through the site, but it can also help to build your search engine link profile, ultimately giving you greater search engine results and an increased level of search engine traffic. Because social networking is one of the biggest phenomenon to hit the Internet there are many sites that you can use to promote your business and becoming an active and useful member of these communities will help to increase exposure for your website and business.

1 - LinkedIn
LinkedIn is a social networking site geared solely towards professionals and businesses. It is also structured in such a way that when you add a new member to your list of connections, it also adds their connections to your list, and the connection of their connections. This three tier structure can help you build a mammoth list of new contacts to greatly improve your exposure.

2 - Facebook
While Facebook is not geared solely towards professionals and businesses, the audience it attracts is a more mature one with a heavy slant towards business relationships. Some of the unique features and opportunities, including the Facebook marketplace and Facebook applications, also make it a powerful addition to a social media optimization campaign.

3 - MySpace
MySpace was one of the first social media websites that was tapped into by the business community. Unfortunately, it is also largely frequented by unethical advertisers meaning that you have to be extremely cautious to offer genuinely valuable content otherwise users will ignore your messages and your efforts. The MySpace Groups are, however, a genuinely useful pool of information and contacts.

4 - Reddit
Reddit is a social bookmarking website. Members can add stories, news pieces, and articles that are then read by other users and bookmarked if they are good. The more pieces you submit and the more bookmarks you receive the greater your exposure and the better you will fare with your social media optimization and your search engine rankings.

5 - Squidoo

Squidoo is similar to Reddit in that it is a social bookmarking site. There is also a section that enables registered users to answer niggling questions posed by other users, further promoting your profile as being an expert in a particular field. Set up a profile page that answers users questions that they are likely to have (in your field of choice) and then set about answering questions and joining conversations that are relevant to your business.

6 - Newsvine

Newsvine is a social media website that lets businesses register and then post to the general community. Employees of your business (or you) can post regular pieces and insights into your business further promoting what you do and how you help clients and customers. Newsvine isn't as popular as other social media websites but it does have a strong following that is growing.

7 - YouTube
It would be remiss to ignore YouTube in any article pertaining to social networking and social media. Virtually any business that wants to be successful in social media optimization, or in viral marketing, has created a video and posted it to the YouTube community. Videos can be instructional, informational, educational, humorous, or commercially based. If they're good then they will go viral to some extent and you can count on some good traffic for your efforts.

Why Social Networking Online Promotes Businesses

The key to social networking is activity. You need to be regularly active and that activity needs to provide benefit to other members of the community. By doing this you can effectively promote any website or any business and generate more traffic to a website and improve conversion levels, income, and profit.

About the Author: Omaro Ailoch is a senior software engineer, an internet marketing expert, an entrepreneur and the founder of OC IT Services http://www.ocitservices.com

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Managing Arthritis
Author: ©Colleen Palat

You may consider arthritis to be a disease of the elderly, but did you know that it could actually affect any age group? It is a well-established fact that two-thirds of those who experience arthritis are actually under the age of 65. For these 3 million Americans (that include children), normal, daily activities are hindered by swelling, pain, and stiffness. Arthritis can be very limiting.

What is arthritis?
There are over 100 different arthritic conditions that cause pain, limited movement, and stiffness in the connective tissues and joints throughout the entire body. Unfortunately, though, arthritis is chronic so once you have it, you will always have it. The good news is that there are things that can be done to help limit its effects on our bodies and daily life.

Types of Arthritis
There are three types of arthritis that affect individuals of all ages. They are:

1- Osteoarthritis.
This is the most common form of arthritis caused by the cartilage in between the joints wearing down. It has been found that consuming adequate amounts of Vitamin C can protect the joints from free radicals and regenerate collagen, helping the body to repair any damage to the cartilage. Other nutrients that can help produce collagen include:

Vitamin A- found in cheddar cheese and liver.

Vitamin B6- found in wheat germ and white meat turkey & chicken.

Vitamin E- found in almonds and sunflower seeds Copper- found in whole grains and seafood.

Zinc- found in oysters, pumpkin seeds, and red meat.

Supplementing with glucosamine and chondroitin can also help, but be sure to check with your doctor before implementing these into your daily diet.

2- Rheumatoid Arthritis. This is a more serious form of arthritis. In this form, the immune system attacks the body causing swelling of the membranes that line the joints. Eventually, the joints are eaten away entirely. Nutrients that can help are:

Omega-3 fatty acids- found in cold-water fish like salmon, halibut, tuna, and sardines. They may be helpful in reducing stiffness & tenderness, and by improving overall joint function.

Gamma linolenic acid- found in evening primrose and borage seeds. This can help to fight painful inflammation.

3- Gout. Gout can be defined by experiencing excess amounts of uric acid, which is a by-product of the kidneys. When the kidneys are not working properly, uric acid builds up in the body and can crystallize around the joints causing pain and swelling. The following may help to reduce the onset of gout:

Water- Drinking lots of water can help to dilute uric acid in the blood and helps to flush it out of the body.

Cherries- these contain flavonoids that lower levels of uric acid.

Researchers have found that those who consumed a vegetarian diet saw dramatic improvement in arthritic symptoms within just a month. But if you're like me and just love your meat, try eating cold-water fish like salmon and tuna three times a week.

Supplementing your diet with herbal remedies such as evening primrose and borage can help, too.

A Healthy Weight
Being overweight can actually worsen arthritis since the extra pounds put more stress on our system as a whole. This, in turn, affects our mobility and the ease in which daily chores are performed. Maintaining a healthy weight is imperative if you are living with arthritis.

Living with Arthritis
There are 3 things that can be done to help minimize the effects of arthritis.

The first consists of medicine to relieve the discomfort and pain.

The second is to rest in order to heal the injured tissues.

And third: exercise to build strength. Do not forget proper nutrition in this equation!

As you can see, there are steps you can take to help limit the pain and discomfort of arthritis. Give these tips a try, and see if they work for you!

About the Author: Colleen is a health and fitness enthusiast who loves to pass on the latest information on health and wellness. Sign up for your free e-newsletter filled with cutting-edge information on health, nutrition, weight loss, and fitness. For your free e-newsletter, visit http://www.HealthyRevelations.com


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