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About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html




 
 
 
 
 



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Avoid These Mistakes When Developing Your Home Business Website
Author: ©John Fortner


After deciding to create a website for your internet store, you will face another challenge: What is the best way to do it? There is a ton of good information online that will help you make the most desirable choices. The goal is to develop an online presence that will produce a customer from a visitor. There are numerous mistakes that you can make when first setting up a website. All too often, they're easy to overlook, but any one of these can quickly and immediately lose traffic, customers and money for your home business.

Counters
Don't use a visitor counter. They can backfire easily, especially if they display low numbers. A visitor will decide not to invest in your internet product due to a low audience. If you absolutely must have a counter on your website, use an invisible one that visitors cannot see. Better yet, sign up for a good statistics program. Google offers basic services for free.

Under Construction Web Page
Don't put up under construction signs on your website. If you are not ready to share your home business with the world, leave it offline. You should go live as soon as the site is activated with some form of content that will entice your visitors. Anything less will only create permanent non-visitors.

Keep it Simple
Don't over utilize snazzy looking features. They are distracting and largely a waste of space. You want online visitors to see your products and your message, not the cool graphics. Not only that, the heavier internet technology can slow down sites on older computers and there's nothing less enticing to a visitor than a slow, unresponsive website.

Update The Site
Don't leave any old, outdated copyright notices or dates on your web pages. The first thing anyone looks for on a website is relevance and the best way to display relevance is through constant updates. If it appears that you do not take the time to update and work on your internet store, your visitors will leave. Without potential customers, the opportunity for making money online becomes non-existent.

Keep it Short
Don't get too wordy about your internet products. People have short attention spans, especially online where they're likely surfing during work or on a quick break. You want to offer short, single topic sentences and paragraphs that they can digest quickly. If you do it right, they'll keep reading. Use bullet points and headlines as most people merely scan online copy and you want them to at least see the most important parts of the web page.

Proper Grammar
The most obnoxious thing anyone can do when writing website sales copy is not taking the time to write about their home business product properly. Poor grammar, misspelled words and passive verbs are a killer. Using active sentences not only makes you appear more confident in what you're saying, it spices up your copy. And nothing kills copy quicker than poor grammar.

Sell Your Product
Don't merely show information about your online product. Throw out the best details you can muster about your merchandise. What does it do well? Why do your visitors need you or your home business product more than anyone else's? Be proactive and sell yourself. Finish with a call to action that gives your readers a clear directive to contact you, purchase something, or return at a later time.

Be Persistent
These are all great tips that will provide opportunities for developing a visitor into a customer on your website, but consistency is the key to making money online. Don't stop as soon as your website is built. Be active and attract visitors with fresh content, new articles, and active link building. The success of a home business is dependent on your commitment to create an online presence that will entice a visitor into becoming a customer. These ideas will help.

"To be what we are, and to become what we are capable of becoming, is the only end of life."

About the Author: John Fortner lives in Oregon and works from his home through his online pursuits. He is the owner of Best-Income Opportunities which offers free information and proven opportunities for creating work at home businesses. To learn more about this topic please visit his website at: http://www.best-incomeopportunities.com/ To receive free information for starting a home business please go to:
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This week's Virtual View
by Bill Nichols, Owner of Vector Central and Jazznlight

Turkey On Parade!

 


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Article
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10 Tips For Increased Website Traffic Using Video
Author: ©Phil Lancaster


Anecdotal evidence suggests that websites with good videos convert better than websites with long sales letters, but that websites with bad videos lose customers faster than an eye blink. Here are my first 10 tips for using video properly to keep visitors at your site...

Video has been around on the Internet since broadband connection became commonplace, but its purpose was strictly entertainment. More recently, it has begun appearing as a substitute for printed User Guides and as either a substitute for, or addition to, the traditional website sales letter.

It's the author's firm opinion that a well written and complete printed User Guide is far superior to a video and that those who use video as a substitute for writing a guide are just being lazy. Once you've got the software, adding a commentary while demonstrating the product is dead simple. And the results are (usually) simply awful.

But … video to sell a product, to demonstrate its features, that's a different story. After all, they've been doing it with television commercials for years. Even so, some commercials are stinkers. Here's 10 tips to make sure yours aren't:

1. Demonstrate how to use your products
A video can be a great way to show how to use a product that may be a new idea or something that people may wonder how to use. It gives the consumer a look at how easy it is to operate and how well it works. Furthermore, it encourages reassurance. "I can do that!"

2. Give a complete and accurate picture of what you are selling
Make sure that you cover every aspect of your product in your video, particularly including the problem the product is designed to cure. Your customer can relate to that. TV commercials do it all the time. Also make sure to include important points, like how to order, guarantees and other important information that the consumer should know.

3. Convey how important the customer is to you
Make the customer feel important. Use phrases that say you care about the customer and that you are selling them this product because you know it will benefit them and help them.

4. Demonstrate the unique qualities of your product
You want to highlight why your product is better than other similar products on the market. You need to highlight the unique features and aspects of your product. This is standard marketing, but something easily forgotten in the process of creating a sales video.

5. Put testimonials in your video
Testimonials are very effective, especially when a consumer can actually see the person giving the testimonial. A real testimonial from a real person. Again, contrast with TV commercials. How much more are you convinced by a real life endorsement than by someone who's obviously an actor getting paid? This is a great way to boost the consumer's confidence in you and your product.

6. Back up your printed information with the video
Make sure that your video and your written sales pitch match up. Your video should be a good guide to what you have written on your sales page. It should not contradict it or add in information. When you update your product, update both the video and the printed matter.

7. Use every aspect of video
Video gives you the ability to really reach out to a consumer. You get the ability to speak to them and appeal to them in a personal manner. Make sure to take advantage of being able to let the consumer hear and see what your product is all about. Speak naturally and practice until you don't sound nervous.

8. Make it compelling
It goes without saying that in marketing you can't sell anything unless you grab attention. With video there is more than just grabbing the consumer's attention, though. You have to engage them and make them want to sit and watch the whole video. Give hints that what's coming next is really exciting. Watch the TV news. "In this bulletin, a family of five escape death from a downtown mudslide. But first, the mayor urges people to save more." You watch the mayor, because you've been hooked by the mudslide.

9. Think hard about how your video is presented
You need to consider things like how big the screen is and how loud the sound is. You also should consider if the video should play automatically or if the consumer needs to initiate it. These can be important factors in how successful your video marketing is.

10. Reuse old video to make something new
Do not throw out old video footage. Save everything you do. You may be able to revamp it into a whole new video that turns into an amazing sales tool.

About the Author: Phil Lancaster is recognized as one of the leading experts on getting new websites indexed and ranked quickly and then driving free, targeted traffic to them. To learn everything there is to know about getting an unstoppable flood of traffic to your website, visit: http://www.trafficfloodgate.com.

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Hi Susan I just wanted to drop you a fast note here and let you know>The ad we just ran is giving great response. I am glad that people are beginning to see that I say what I mean and I mean what I say. This one is a winner... Once again thank you for the part you played in making the ad really stand out.You are now on my main list of advertising sources.
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Yoga And Stress Relief: Take A Deep Breath!
Author: ©Ashley


Tense muscles and rapid breath. Headache and stomach ache. Difficulty sleeping, depression and irritability. All symptoms of the great modern complaint: stress. How can we relieve stress and make our bodies and minds less susceptible to its ravages in the future? More and more people are turning to yoga, an age old method of balancing mind and body.

Yoga uses a combination of mental activity, physical activity, stillness, meditation and breathing exercises to balance and detoxify the body and mind. The physical activity is composed of positions known as asanas. Different asanas have benefits for different systems of the body. For instance, asanas commonly referred to as twists are excellent for detoxification and regulation of the digestion and lymphatic system. Poses where the heart is above the head, known as inverted poses, are said to "turn back the clock" and stimulate the circulatory and glandular systems.

Pranayama is the name for yoga breathing practices and range from very simple awareness of breath exercises to changing of breath patterns for specific health benefits. They can have a profound impact on mental and physical health and can be practiced anywhere and at any time! Don't believe me? Try this quick breathing exercise while sitting in the chair at your computer:

1. Uncross your legs and place the soles of your feet flat on the floor.

2. If you are feeling that your energy levels are low, rest your hands with the palms up on your thighs; for stress relief and grounding, rest your hands palms down.

3. Start by taking notice of the natural movement of your breath as you inhale and exhale. Spend one minute breathing in and out slowly. Feel the inflation of your chest and belly as you observe your breathing.

4. Now gently release the muscles in the back of your neck and tuck in your chin slightly. Feel the crown of the head reach toward the sky. Ground your feet downwards as you find stillness in your body.

5. Begin to deepen your breathing, allowing the breath to circulate lower and lower into your belly. Keep your shoulders relaxed by rolling your shoulder blades down the back.

6. Now begin to even out the lengths of inhales and exhales to come to a smooth rhythmic breath. First, inhale a breath through the nose, filling up the lungs while slowly counting to five, then exhale through the nose, emptying the lungs to another count of five.

7. Continue to inhale and exhale through the nose, lengthening the the inhales and exhales until your breathing is at a slow, comfortable pace. This is the even, calm breathing that you should use during a beginning yoga practice. It can also be used by itself as a breathing exercise to increase mental equanimity and focus.

With the physical benefits of yoga come mental benefits. At the least, the combination of physical activity and concentration on yoga breathing practices allows you to stop your mind from racing and gives you a break from the distractions of the world. Improvement in overall mood and energy levels are also often reported with the continuing practice of yoga.

Eventually, the goal of the asanas is to create health and balance throughout all of the systems of the body, leaving the mind free to find peace and balance without the interruption of pain or discomfort. In fact, possibly the most important health benefits of yoga can be found in the last yoga pose in any yoga sequence—savasana. As you lay down in stillness, savasana allows your body to incorporate all of the benefits of your yoga practice. Yoga can be incorporated into daily life, using a combination of breathing techniques and asana sequences. Even a ten minute yoga exercise can bring mental focus and calmness to your life.

About the Author: Ashley Hecht is one of the founders of Guided Yoga, an online yoga studio bringing personalized yoga classes to aspiring yogis of all skill levels, and dedicated to improving the quality of the online yoga experience. CONTACT: ashley@guidedyoga.com
http://www.guidedyoga.com


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