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How To Figure Out Your Solutions And Benefits
Author: ©Jody Gabourie
Your marketing must answer the question of "What's in it for me?" for your prospects and customers. The fastest way to do this is by showing you understand what they need (their problem) and that you have the answer (solution) for them.
Remember that people don't buy things - they buy solutions to problems. They also buy the benefits: the emotional payoffs your solution (services and products) provide.
In order to determine exactly what your solution and benefits are, you can use some of these "investigative" techniques:
* take out some clients (or have a phone call) and ask them what they perceive the main solution and benefits of your service and products to be
* do research on what solutions and benefits your competitors are offering and talking about
* think about your product or service as if you'd never seen it, and then ask yourself what results will it bring you, and why would you consider buying it or switching to it
* put together a list of solutions and benefits and run it by a few people (customers, vendors, strategic partners) to see which ones spark their interest
Another way to think about the solutions and benefits you offer your prospects and clients is to think about what you are really selling.
For example, printers don't just sell ink on paper; they sell communication and expression. Eyeglass stores don't sell frames and glass; they sell vision and fashion. Chiropractors don't just sell relief from pain; they sell health, well-being and physical control.
Tie into emotions
Benefits are usually closely tied into emotions - how the client or customer is going to feel after they use your product and service.
Let's look at an example:
Say you are a financial planner who focuses on working with new parents to invest money for their infant's future college needs. You might say that their problem is not having enough money right now to pay for their child's education. They feel worried and scared that they won't have enough, confused about how to make the right investment choice, and committed to sending their child to a good school.
Your solution is that they will create a secure financial future for their child. With your planning services, the benefits are that they will feel more in control, confident and secure - in addition to proactively saving money.
Here's a second example using professional organizers:
Most of their potential clients share many similar feelings, regardless of what their specific problem is (i.e. messy office, not paying bills because they can't find them, cluttered garage). The emotional outcomes resulting from their problems are pretty much the same: stress, anxiety, feeling out of control, unhappy, inefficient, feeling bad about themselves, ineffectual and so on.
So the solution may be to set up an electronic and hard copy filing system. The benefits to the customer are not only a usable, efficient filing system but also:
* less stress and anxiety
* feel happy they can find things quickly and easily
* feel confident they won't lose paperwork anymore
* will feel in control of their time and their space
You don't ever want to leave your potential customers to work out the benefits of buying your products or service for themselves. Make sure you take the time to get clear on what your primary solution and benefits are.
About
the Author: Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com |
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The Top 5 Reasons To Use Wordpot - The Free Keyword Tool
Author: ©Stacy Hokama
Whether you are a Webmaster, Advertiser/Marketer, Small Business Owner, Blogger or someone looking to have a web presence everyone should learn how to use the free keyword tool Wordpot. Without it you could be wasting your precious time and money!
Getting traffic to your site should be one of your main concerns. No traffic means no sales, no list building, no link building/sharing, no passing of information, and more importantly no money! You can build the fanciest coolest fastest website but if no one is searching for your product or service you've just wasted your precious time and money.
It is essential to find out what people are searching for on the internet. We call these words or phrases that people are searching for "keywords". The goal is to find keywords with high search volume and you also want to marry that with a good product or service. Simple put keywords are the key to your online success.
There are many keyword tools out there but today I would like to talk about Wordpot (http://www.wordpot.com/). Wordpot is a free keyword tool however, it remain relatively unknown to web users. Our purpose here today is to educate people about Wordpot and what makes it worthwhile to use. Thus we have "The Top 5 Reasons To Use Wordpot."
REASON #1
Wordpot is free. Anything free is good. A free product that works good is even better. Wordpot is a great keyword tool and I would not be surprised if at some later date they start charging for their services. Free is a very good reason to try anything.
REASON #2
Wordpot is a very simple tool to use. There are no downloads, no passwords, etc. All you do is enter your keyword in search box and wait for your results. The results will include the keyword you typed in plus many other related keywords along with their search volume. You definitely do not need to be a computer guru to use Wordpot.
REASON #3
Wordpot is also very quick. After you enter your keyword in search box and hit the enter key you will have your results in seconds. I have not seen any keyword tool (free or paid) that is faster than Wordpot. Keyword research does take time but Wordpot makes it less tedious and tiresome with its incredible speed.
REASON #4
Wordpot has a huge database of keywords. At the time of this writing there were about 60 million search engine queries from the top search engines in Wordpot's database. Wordpot collects data 24/7 and uses this data to update their database. Presently they update their search information monthly, however, they are working to improve their systems so that they may update more frequently.
REASON #5
Wordpot just recently upgraded and they have added some really useful features. After you entered your keyword, Wordpot will return your results along with other related keywords plus there will be these blocks of information available too:
Keyword Trends: This is a 6 month graph showing your keyword's search volume. This allows you to see the trend of your keyword, whether it is becoming more popular or less popular or staying the same. Seeing the trend will help you determine whether to use the keyword or not.
Keyword Info: You will find the keyword definition, Synonyms, Related Words, and Associated Words under the Keyword Info heading. You can do additional searches on the additional keywords generated here. This will allow you to find even more high search volume keywords for your website product or service.
Recent Words: Keywords that you recently searched. This is good when you are researching a large number of keywords. It's easy to forget what you had previously searched for.
Keyword Basket: The basket is for keywords that you saved and you can also export them to as a txt file or a excel file. This gives you more flexibility. Sort the data in your excel file or print it out and review it anywhere you want to.
Feedback Box: Leave your comments, concerns, questions over here. It is nice to know that Wordpot is always looking to improve itself.
That is it. The Top 5 Reasons For Using Wordpot. Free, simple, fast, huge data base, updated features, what more could you ask for? Grab those high volume keywords with Wordpot and increase your traffic!
For those of you advanced marketers who want to know the search volume on the various search engines like Google, Yahoo, and MSN and who also want to spy on your competition then you will need to step up to a more powerful keyword tool and that of course will cost you some $$. There are many paid keyword tools out there, some better than others and some with incredible features. That would be another fun article to write…The Top 5 Paid Keyword Tools. Stay tuned.
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