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Do You Know How Many Visitors Your Website Is Attracting?
Author: Mary McNeil

I remember learning in management training school that you can't improve anything until you start measuring it. And one of the most important things for you to measure when it comes to your website is the number of visitors you are getting.

The more you know about how much traffic is coming to your website, which pages your visitors are viewing, how long they spend on each page, which page they land on first, which page most of them leave from, what proportion come via search engines or other websites... the better placed you are to understand what is working and what isn't. And once you start to understand that information, of course, you can start to experiment with changes and improvements, knowing that the results of your changes will be measurable.

You may or may not already have access to your webstats. Some hosting packages include them, some don't. So if you don't already measure, record and analyse your visitor numbers on a regular basis, your first step is to check if the information is already there for you. If it's not, don't worry - there's a very good and free service you can subscribe to through Google.

Google Analytics is the free webstats package that I use for all my websites these days. It does involve a certain amount of setting up and will require you to add a small piece of HTML code to each of your web pages (which should be a particularly straightforward task for your website designer). But once it's done, the information is phenomenal.

You can access data at a simple overview level if that's all you want, or you can drill down to the minutest detail. You can also set your account up to send you a weekly report (or multiple reports if you want) by email.

If you don't already have a Google account, you will have to register yourself, but it's a simple sign-up process.

Once you start looking at your stats, there's any amount of data to play with. So it's important to know the difference between some of the terms you'll come across. The key piece of information for you to look at is the number of 'unique' visitors to your website. If you just measure visitors without checking how many of them are unique, you'll get a figure that tells you, for example, that 5 people have visited your website when actually it's only one person who's visited 5 times. Web statistics will often also tell you how many 'hits' your site has had. This information is pretty useless when it comes to analysing visitor numbers, so I don't advise paying it much attention beyond idle curiosity.

There's also a useful distinction to be made between visits by living, reading beings and visits by search engines (often referred to as bots). So if you can get stats that break that information down for you, it's useful to know.

Once you have an idea of visitor numbers, the next step is to calculate what conversion rates you are achieving. If you have a sign-up box for a free report, you can calculate what percentage of visitors are actually signing up. Even if you don't have a sign-up box yet, you can still calculate the percentage of your website visitors who are contacting you. And then you can measure the percentage of sign-ups or contacts that actually convert into paying clients.

You see? Once you have the data, you can start to make changes to your copy, to the positioning of your sign-up box, to pretty much anything - and you can measure the results. Instead of making changes blindly, wondering if anything will ever make a difference, you'll be able to make informed decisions about your website, measure the results and be very clear about the effectiveness of your improvements.

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Blogging Is Writing - Five Great Tips To Make Money Blogging Author: Angela Booth Got a blog? Great. Then you know that blogging involves writing, and the more writing you do, the more money you will make blogging. Let's look at five tips to help you to become an expert blogger. 1. The more you write, the more you earn As a blogger, your primary task is content creation. This is because without content, you won't have traffic, and without traffic, you won't have an income. So content comes first. However, there are many ways you can create content. My favorite way is to speak, rather than write. I use a speech recognition program on both my Mac and my PC, to help me to create content more quickly. Although you'll need to train yourself to dictate your thoughts, the time you spend with the program in the first few weeks is amply repaid, because you've got more content on your blog or blogs, and thus more traffic. 2. Plan your blog posts each week and month Planning your blogging is vital. I teach bloggers, and the first habit I encourage them to acquire is the habit of planning everything they do. Planning your content is vital, because some days you just don't feel like writing. On these days, your plan gets you blogging, because you know exactly what you're writing about on any given day. One of my favorite tactics is to create series. Once you've planned a series of posts on a particular topic, writing the series is easy. A series can be anywhere from three to ten posts long. Here's an idea: create a "30 days" series - this gives you 30 blog posts to plan in advance. Once you've done the planning, you'll be amazed at how quickly you can write the series. 3. Create a network of blogs One blog, or a network of blogs on the same topic? Initially, focus on one blog, at least for the first year. Your first, primary blog will build traffic via the search engines, and this foundation of traffic is a real blessing - once you have hundreds of readers each day, you can USE that traffic. After your first year, I advise that you hive off some of your blog's categories to make new blogs. This is because an enormous blog becomes unwieldy. Posts get buried, and it's hard to give previous posts the attention they deserve. 4. Where's the money? Set income goals for your blog You must set income goals for your blog. Start small: a dollar a day. Then increase your income goals by ten times as soon as you reach a goal. So your first goal is a dollar a day, then ten dollars a day, then $100 a day, then $1000 a day, and so on. 5. Boost your traffic: the more readers, the higher your blog's income Finally, as important as writing and content creation in general is, nothing beats marketing your blog. To get more traffic, you need to market your blog. So do it, every day - it's not optional, you MUST market your blog. So, there you have five tips to help you to make money blogging - use them and prosper. About the Author: Want to know EXACTLY how to make money blogging? Discover the secrets to making money blogging with Angela Booth's blogging bestseller, "Blogging for Dollars" at http://www.abmagic.com/Blog/blogging.html This ebook package gives you everything you need to build a highly successful blog.

 

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