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Tools to Figure Out Your Target Market
Author: ©Jody Gabourie
There are many reasons why we all need to spend the time, at the beginning of a new business, to figure out the main group of people we're going to approach.
But it's equally important to constantly monitor your target group as your business evolves, grows and changes - because you'll most likely need to make adjustments and refine your target group or niche.
When trying to figure out what group of people you'll market to, you pretty well have all the tools you need at your fingertips - with the internet.
It's really all about taking some time and researching:
- popular keywords
- what people search for
- areas of interest and focus
- what books people are buying
- what people are writing about
- what other businesses are doing
- what your clients and customers are doing
- what your peers are doing
If you don't have clients yet or don't know a lot about your target group, then do some research on anything that talks about people in your niche or target group. For example:
* competitors' websites
* magazines (online and offline)
* trade publications and websites
* association publications and websites
* http://www.trendwatching.com - watch for trends that are just emerging or just about to emerge
* http://www.groups.google.com/ -' find out how many groups there are discussing "your" subject
* do this search: +key word +free +filetype:pdf - will show how many free PDF downloads exist about your subject
* http://www.wordtracker.com - shows you what keywords and phrases people are using to search online
* http://www.spacky.com/ - put in your keyword phrase and it will tell you how many searches are done on average every month for Google, Yahoo and Microsoft network
* see what's selling by searching eBay, Amazon (check out Amazon sales rank)
* http://www.magazines.com lists their top 10 magazine titles in the upper left-hand corner of the homepage so you can see what topics are hot right now
* Google Keyword Metrics will tell you what keywords people are paying for on Google Adwords (pay-per-click ad service).
Once you've done the research, you need to spend time thinking and mulling over the information. You need to figure out how what people need, want and are interested in intersects with what you enjoy, are good at, have experience in, and can build and offer products and/or services around.
Once you can "marry" what you do with what people want, then you've got a really strong foundation for a great, responsive target group.
About
the Author: Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com |
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Top Keyword Research Tool Online and How to Use It
Author: ©Paul Counts
Keyword research is such a vital aspect to your overall success online that it simply can't be ignored. You need to be able to find good keywords to target, quickly and easily. There are many paid options out there for your keyword research, but I must say that the only keyword research tool that I use currently is a completely free tool from the most powerful search engine online, Google. That is right, I use the free Google Adwords Keyword Tool.
The Google Adwords Keyword Tool is arguably the best keyword research tool available. With their latest update, I can now make this claim. This tool now gives you actual numbers from Google itself that tells you the volume of searches that are done on a given keyword. Before this tool would give you a bar with a volume indicator on it, but now they give you actual numbers. These numbers can really help you identify good keywords that you should be focusing on for your website.
How To Use This Tool More Effectively?
One simple method for utilizing this tool more effectively is to type in the main keyword of your niche that you are trying to target, and make sure that "Use Synonyms" is checked. That will bring up potentially hundreds of other keyword combinations that either use that phrase or a similar phrase.
Once you get your results you can find good niche phrase to easily rank for by sorting by the Advertister Competition. Look for the keywords that get some search volume, but have little advertiser competition or no advertiser competition.
Once you find these keywords you can go to Google and search for that phrase in there. The logic behind this method is that if people aren't paying for these keywords in Adwords, than chances are people aren't trying to optimize for this phrase on their website. Since there is less competition trying to rank for a phrase there is a better chance you have of getting targeted traffic from that keyword phrase.
Now, I am not saying that you just focus on these niche phrases when you optimize. You should optimize for the more broad phrases on the main parts of your website, but these longtail phrases are great for writing posts or for getting good search engine rankings for niche phrases. Don't get discouraged if a keyword only has 1,000 visitors per month. That is not a bad thing because if you can get 5% of those visitors each month, that is an additional 50 targeted prospects that will see what you offer, and you do the work once to get ranked.
Why Does This Tool Blow The Competition Out of the Water?
Many of you are familiar with WordTracker as a keyword research tool. I feel that this tool totally blows Wordtracker out of the water because I feel the data is more accurate than WordTracker, and also the amount of keywords that this tool picks up way exceeds WordTracker and their limited resources. The other reason I like this tool better is the price. It is FREE! You can't lose with it.
Other Important Notes
Also, when using this tool and considering the volume they show there, remember that these numbers do not represent data from other search engines like Yahoo or MSN. So keep in mind that across the board the volume is higher.
About
the Author:Paul Counts is an SEO consultant and Internet entrepreneur. If you would like to access more free SEO tips and traffic generation ideas visit http://www.seocounts.com |
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