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"Interactive Marketing Ezine"
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Your Professional Guide to Online Success,
Business Leads & Income Solutions

Ezine Advertising, Marketing, Ezine Solo Ads, Sponsor Ads, Resources, Online Sales, Profits, Success

 
 

Susan & Bill Nichols, Owner
Editor-Publisher: Susan
Technical: Bill
Subscribers: 6,000

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Table of Contents for Marketing Online
 

Marketing & Income Opportunities

• Bytes of Info - From the Editor

• Business Resource Article: "Free Website Content - Avoid Duplicate Content Penalties" Author: Sharon Housley

• Business Resource Article: "Get Your Banner Header Working For You" Author: Mary McNeil

Body Health & Mind Wealth

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Bytes of Info - From the Editor and Publisher
 

Greetings to all our New and Long-time subscribers!
Thank you for joining us in our goal to help You Succeed online.

Today, I was reading in Charlie Page's mailout that this day, 3/3/09 is a Square Root day - one of very few that will happen in this century. I thought you'd enjoy hearing that interesting fact from Charlie and we want to let you know that Charlie Page is an Excellent, Successful Online Entrepreneur and Consultant! We highly recommend that you visit his website and ezine, Real World Tactics Newsletter. http://www.directoryofezines.com/

Bill and I greatly appreciate Charlie and his Directory of Ezines. He has sent us alot of customers and subscribers for many years.
Thank You, Charlie! The Very Best to You!!

Be sure and visit Charlie's website: Directory of Ezines.


~~~~~~~~~~~~~~~~~~~~~~~


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Thank you for reading today and
Continual Success to You Each and Every Day!
~Susan
Editor/Publisher
Contact Me


About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html

 
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Business Resource and Article
 

Free Website Content - Avoid Duplicate Content Penalties
Author: ©Sharon Housley


Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty".

It is important to understand and identify what "duplicate content" actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines.

With that in mind, how does the search engine determine which version of the content is the original, and which is duplicated? It is difficult for the search engine to tell which website is responsible for the original version of any content, and some innocent websites might find themselves penalized or banned for including duplicated content. After analyzing the behavior of search engines, it is safe to assume that the search engines will often retain the content listing from what it considers to be the most 'trusted' source. They may look at the number of incoming related links, the age of the domain, or any other SEO factors that reinforce the reputation of the domain that contains the duplicated content. If one of the 'copies' is considered by the search engine to be from a reputable source, they my find themselves ranking well, while the actual source of the 'original' version may find themselves unjustly banned or penalized.

Representatives from the major search engines have all made it clear that they prefer search engines that contain unique content. Webmasters who want to avoid any current or future bans will do well to follow these simple guidelines in order to avoid duplicate content penalties:

1. Redirects
If you redesign your website, use permanent 301 redirects. Redirects are a legitimate way of routing web traffic.

2. Unique
Each page within a website should be unique. The focus of each page on a website, even if it's similar to the theme of another page, must contain unique and original content.

3. Multi-Language
If there are multiple language versions of a website, consider using a different domain for different versions; search engines do not view an article translated into a variety of foreign languages as being duplicated content -- each language version is unique content in the eyes of the search engine.

4. Unique Meta Tags
Each web page should contain unique meta tags.

5. Robots.txt
If you do have intentional duplicate content on your website, be sure to have a "robots.txt" file for your site to prevent the search engines from indexing the areas with duplicated content (or any areas of the website that you wish to remain private, for that matter).

6. Affiliate Twist
If you are promoting products or services using an affiliate program, use unique and distinctive product descriptions and web copy. If you simply use the same descriptions provided by the product owner or service provider, it's very likely that your copy could be viewed as duplicated content.

7. Copyright
Include a copyright notice on your website.

8. Enforce
If you discover that another website is scraping your unique web content and replicating it, enforce your copyright! Use CopyScape at http://www.copyscape.com/ , or use their "copy sentry" service to receive notification of any infractions. If you discover a copyright violation, contact the website and politely request appropriate changes.

If the changes are not made in a reasonable and satisfactory amount of time, contact the ISP (web host) of the infringing site, and file a DMCA complaint with Google http://www.google.com/dmca.html .

9. Avoid Identical Content
Do everything you can to avoid serving a web page that contains content identical or closely related to another page. If for some reason you have two pages that contain identical content, use a robots.txt to block the search engines from spidering one version of the page.

Other Tools:
Duplicate Page Checker - http://www.webconfs.com/similar-page-checker.php

While it may still be debatable whether all the major search engines currently employ a duplicate content penalty, all have made it abundantly clear that they do not have any desire to provide search results that rehash the same content over and over. Actively avoid any potential penalties by taking a proactive approach to building unique content.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

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This week's Virtual View
by Bill Nichols, Owner of Vector Central and Jazznlight.com

Virtual View
©Bill Nichols Jazznlight.com

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Business Resource and Article
 

Get Your Banner Header Working For You
Author: ©Mary McNeil


Because your banner header runs right across the top of every page of your website, it's an absolutely huge part of your branding. And because it's generally the first element of your page that catches your website visitor's eye, it needs to be relevant, attractive and memorable.

If you can engage strong target market recognition through your banner header, it sends out the immediate message to your target market visitors that this is a website worth taking a look at. This is a website that has something really interesting to offer. This THE website for them!

* You don't have to get a lot of fancy design work done...

Logos used to come in the form of an image that accompanied the name of your business on letter headers and business cards. In the web world nowadays, it's not so much about having a standalone logo as about the whole logo/banner effect.

Believe it or not, you don't actually have to get a lot of fancy design work done. Your logo/banner can simply be your business name in a distinctive font and colour. By consistently using the same combination of font, colour and wording at the top of every page of your website, you can create recognisability.

* But you do need to make sure you are consistent

What if you have a banner, but it's not consistent across every page of your website? Well I'm sure you will already have justifications for this... maybe you're offering different products or distinguishing between different parts of your business. But I believe that it's counter-productive to use different looks for different parts of your website. If you want to do that, you should have separate websites altogether.

It's important that your visitors identify strongly with what they see on your website. If they keep being presented with different images and messages, how will they recognise your business when they encounter it again?

* Add a strap line

To add an extra element of market identification to your banner header, you can also include a strap line. One that says loud and clear what market you cater for, in terms of either the results you achieve or who you work with.

While the key information in your banner header is your business name, the strap line allows visitors to assess at a glance whether this is a website that has something relevant and interesting to offer them.

The best strap lines catch the imagination immediately, so it's worth sitting down and scribbling out lots of ideas before you pick one. Try them out on your friends and family - see what their response is. And even more relevantly, ask your current clients what they think (assuming they fall into your target market - otherwise it might not be such a wise move!).

Most coaches use a strap line that goes something like: 'Life and leadership coach'. Hardly inspiring! Or they get so generalised that it's all but meaningless. For example: 'Expanding potential' or 'Powerful coaching for growth'. Good strap lines go back to their target market for inspiration.

About the Author: Want To Know "How to Set Up Your Coaching Website AND Get Clients From It"? Grab your copy of Mary McNeil's FREE bulletin now at http://www.WebsitesThatGetClients.com

 

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More Ezines to Visit and Subscribe
 

• Accept Credit Cards on Your Site-
PayPal - ClickBank - AlertPay
• Ad Tracking Service- AdMinder
• Ad Tracking Service- Free or Pro -Your Ad Tracker
• Advertising- Vector Central Solo Ads
• Ad-Writing Service- How to Write Better Ads
• Articles for Reprint- Vector Central Articles ~ Article Announce ~ Real World Tactics Articles ~ Big Article Pro ~ FindArticles.com ~ SubmitYourArticle.com ~ Reprint-content ~ Article Alley ~ a1-ArticleDirectory~ isnare.com Articles ~ Article Syndication Feeds ~ FREE Articles Directory ~ Article Directory Site
• Compare Search Engine Advanced Features- Go Here.
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• CSS Validator- http://jigsaw.w3.org/css-validator/
• Custom Email Delivery Software- SibSoft
• Email-Ezine Content Checker- Go Here
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• Ezine Co-ops- Go Here
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• Free Report- 77 Ways to Get Traffic
• Guide for Ezine Ad Tester- Maxprofitpro.com
• HTML Validator- Click Here
• Interactive Forms- nsForms
Internet Marketing Definitions - Spell Checker - Dictionary - Thesaurus
• ISORegister--2TillProfits Tools & Resources- Go Here
• Keyword Selector- Click Here
• Link Checker- Click Here
• Mail List Manager- Dada Mail
• Protect Against Identity Theft- Click Here
• Protect from Sc'ams- Go Here
• Real World Tactics- The Directory of Ezines
• Search Engine Ranking Tool- ExactFactor Ranking Tool
• Short URL Service- Free - Your Ad Tracker
• Submit to Search Engines- SelfPromotion.com
• Traffic Travis-
Free Download: Go Here
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• Translations- Babel Fish Translation
• Web Hosting for Less - from $3.95/mth!
• Webmaster Tools & Resources- Directory of Resources
• Website Tracking Service- StatCounter

For Full Descriptions of These Ezines,
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The Raybourn Effect
EvieB's New-Z
Internet Home Business Tips Newsletter
LOGON NewZine
RIM Digest
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Sylvia's Ezine News
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~~~~~~~~~
Susan, you have been a great help to someone who is new to this world to advertising. You did a terrific job with my ad and I look forward to working with you in the future. 
Thanks again, Octavio http://www.GoGetTheMoney.com


Thank you Octavio! It's wonderful to work with you! ~~Susan


 
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Body Health and Mind Wealth
 

Health Resources


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Move Over Fish Oil - Vegans Bring in the Spirulina
Author: ©Yuri Elkaim

For all those vegans (and non-vegans) out there who are hesitant to supplement with fish oil there's an even better solution for you.

It's called spirulina and it is one of the most incredible foods our planet has to offer. Spirulina is a blue-green algae. Spirulina usually grows in waters of lakes naturally alkaline localized in arid zones.

Spirulina has unparalleled health benefits (explained later) and is an incredibly sustainable food source. For instance, according the journal Human Nature, spirulina presents a fast reproduction rate, dividing itself three times a day! Therefore, an area exclusively aimed at spirulina growth may produce 125 times more protein if compared to an area of the same size aimed at growing corn and 70 times more protein if compared to the breeding of cattle.

Furthermore, the spirulina presents some advantages in relation to other algae and seaweeds such as presenting no problems with digestion and no toxicity to humans. This can't be said for other seaweeds such as Chlorella.

Spirulina - the omega-3 food choice for vegans!
Now let's get to the good stuff. If you're a vegan and looking for an alternative to fish then spirulina is what you want. This is because algaes, like spirulina, are athe original source of omega-3 fatty acids. Algaes are what small, bottom-feeding fish consume. These fish are then eaten by larger ones, and then eventually by humans. Cold water fish, which are well-known for their omega-3 fatty acids, owe their "omega-3 fame" to the consumption algaes such as spirulina, even if indirectly.

Here are some more incredible nutritional characteristics of spirulina. For starters, spirulina is the probably the highest vegetarian protein source consisting of 60-70% protein! It is also rich in chlorophyll and carotenoids, vitamins (vitamin A, especially) and tons of important minerals from deep in the seabed. An important note (especially for vegetarians and vegans) is that spirulina is a terrific source of vitamin B12 and iron.

Iron is the most common mineral deficiency in the world. Since spirulina contains high iron concentrations its bioavailability has been tested in comparison to ferrous sulfate which is the typical iron supplement. One such comparison was revealed in the journal Nutrition Research, spirulina fed rats absorbed 60% more iron than rats fed the iron supplement!

So next time someone asks you where you're getting your protein, iron, or B12 from just tell them you're eating an incredible blue-green powder called spirulina.

Aside from human breast milk and evening primrose oil, spirulina is the only food source rich in gamma linoleic acid (GLA). The GLA content comprises 25% of the total polyunsaturated fatty acid content of spirulina, a number that is much higher than the GLA content of evening primrose oil (only 7%)!

The Importance of GLA
GLA is essential fatty acid that has numerous benefits to the body. Along with omega-3 fatty acids, GLA has powerful anti-inflammatory properties. Both are excellent skin fatty acids for preventing and treating eczema, psoriasis, wrinkles, rashes and more. Research has confirmed that GLA has positive effects in breast cancer treatment; they enhance lubrication in those with Sjogren's syndrome; help relieve PMS symptoms, breast pain, skin conditions (including eczema and psoriasis, and wrinkles), and attention-deficit hyperactivity disorder in children; improve cardiovascular health, mental health; and much more!

A British study published in 2000 observed women who had locally advanced and metastatic breast cancer (when cancer cells spread elsewhere in the body). They found that women with breast cancer who were taking Tamoxifen (a drug that blocks estrogen-receptor positive breast cancer) and received GLA demonstrated faster clinical response than those taking Tamoxifen alone. Study participants received 3 grams of GLA. The researchers concluded that GLA was a useful adjunct to primary Tamoxifen treatment with no serious side effects: ". this study suggests high-dose oral GLA to be a valuable new agent in the treatment of hormone-sensitive breast cancer."

Spirulina's Effects on Blood Lipids and Cholesterol
Numerous studies on rats have shown that spirulina has powerful effects on blood lipids and cholesterol. Almost all these studies show a reduction in LDL (bad) cholesterol, triglycerides, and fat deposits in the arteries upon consuming spirulina.

A human study investigating the cholesterol-lowering effect of spirulina published in Nutrition Reports International looked at 30 male volunteers who had mild hyperlipidemia and mild hypertension. They were divided into two groups. Group A subjects were given spirulina at 4.2 g/day and group B subjects the same amount of spirulina for 4 weeks and, then were observed for the next 4 weeks without spirulina.

The results showed a statistically significant reduction of LDL-cholesterol in Group A subjects after 8 weeks. The LDL-cholesterol also fell significantly in Group B subjects after 4 weeks of spirulina consumption, but thereafter increased to its baseline value after administration of spirulina was discontinued.

Anti-Cancer and Anti-Radioactive Properties of Spirulina Several animal studies have shown that spirulina inhibits tumor and protects the body from cancer propagation.

There are also unpublished reports from scientists and doctors about the radioprotective effect of spirulina in experiments conducted on child victims of the Chernobyl radiation. In a study involving 49 children, 3-7 years old, in Beryozovka, administration of spirulina for 45 days resulted in an increase in T-cell suppressors and beneficial hormones. In addition, the radioactivity of the urine decreased in 83% of the children!

These are just some of the powerful benefits and healing powers possessed by spirulina. So whether or not you supplement with fish oil, I would highly recommend spirulina as an addition to your diet for lifelong health, strength, and vigor!

References:
---Furst PT. Spirulina - a nutricious alga, once a staple of Aztec diet, could feed many of the world hungry people. Human Nature 1978;3:60.
---Nakaya N, Honma Y, Goto Y (1988) Cholesterol lowering effect of Spirulina Nutr. Rep. Int. 37: 1329-1337.
---Johnson P, Shubert LE (1986) Availability of iron to rats from Spirulina, a blue-green alga. Nutr. Res. 6: 85-94.

About the Author: Nutrition Expert, Yuri Elkaim and his groundbreaking book, Eating for Energy, have helped thousands of people in over 80 countries regain control of their health and weight. Watch his new http://www.youtube.com/watch?v=g8KRdnSdJag You Tube Video and watch him put spirulina to work in a delicious GREEN smoothie recipe that will keep you energized and nourished.. For more on his revolutionary healthy eating book visit http://www.EatingforEnergy.ca

 
Insights of Inspiration - Bible Verses to Inspire and Uplift
 

"Our help is in the name of the Lord,
who made Heaven and earth."
Psalm 124:8

The Bible


Our Lord Jesus Christ, who died for us,
was raised victorious over death - for All of us!

Read about his life, death and resurrection in The Bible:
The Gospels, Matthew, Mark, Luke & John.
John Chapters 19-21
Read Online:
http://www.biblegateway.com/passage/


 
Assist Those In Need
 

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Top Classifieds - More Business Leads for You
 
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Virus List: Click Here

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Symantec's Norton Internet Security - "provides essential protection from viruses, hackers, and privacy threats. Included are full versions of Norton AntiVirus and Norton Personal Firewall, which efficiently defend your PC from the most common Internet dangers. You also get Norton S-pam Alert to block unwanted email, and Norton Parental Control to protect your children online."

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To receive immediate help in a virus crisis, go to McAfee's chat-line support services. They will give you prompt, online help with your emergency. http://www.mcafee.com/support/
For regular virus updates, go to: McAfee: http://vil.mcafee.com/newVirus.asp or Virus Information Center: http://ca.com/virusinfo/


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