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Webmaster
Tool Box
Author: ©Sharon Housley
Here is a collection of what we consider "must have"
tools for webmasters. These tools will benefit any webmaster,
both novices and experts alike. Arm yourself with these
tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types
a webpage URL, they will still retain navigational options
within your site and be provided alternative solutions.
When a domain is correctly entered, but a specific webpage's
URL is entered incorrectly, it is possible to display your
own custom error page to the visitor. By providing users
with a navigational bar and further assistance, rather than
leaving them with a generic "page not found" error
screen, you can often keep prospective customers on your
site by providing them with navigation alternatives.
2. UrlTrends
UrlTrends is a service that shows historical trends, so
that webmasters can see how their SEO efforts are affecting
websites in the search engines. UrlTrends should be used
in conjunction with web-logging software.
UrlTrends - http://www.urltrends.com
3. Favicon
Polish your website by adding a Favorite Icon. When a "favicon"
is available on your site, and the site URL is entered in
the user's web browser URL box, the favicon will be displayed
beside the URL. This gives the website a more professional
and polished look.
Favicon HTMLKit - http://www.htmlkit.com
4. Color Matching
Match the primary web colors with those used in your logo.
Simply choose a preferred color using the ColorBlender service
below, and a 6-color matching palette and blend will be
automatically calculated for you.
ColorBlender - http://www.colorblender.com/
5. Online WYSIWYG Editing
Online webpage editing allows for collaboration, so that
different users can log in and edit web pages.
Edit - http://www.edit.com
6. RSS Feeds
No longer considered to be just a nice addition, RSS feeds
are now a "must have" for popular websites! Create
RSS feeds for newsletters, press releases, educational articles,
product tutorials, new product promotions, or just about
any other sort of web content.
FeedForAll - http://www.feedforall.com
7. MaxEmail
MaxEmail's very affordable Internet fax and voicemail service
allows a fax message to be delivered to an email address
as a PDF formatted attachment. This allows fax messages
to follow you regardless of your location. And, it also
eliminates the need for a costly extra telephone line and
a dedicated fax machine.
MaxEmail - http://maxemail.com/
8. Royalty-Free Images
Locate stock photos to incorporate into your web design.
Use royalty-free stock photography to add professional,
high-quality images to your website.
Photo Wizard - http://www.photo-wizard.net
9. Submit Corner Web Assessment Tools
These web assessment tools help you use search engines to
effectively monitor who links to your website, how many
links, and who your competitors are. The tools include search
indexing, link tracking, and competitor identification.
Submit Corner - http://www.SubmitCorner.com/Tools/Assessment
10. Ranks.nl
This service assesses keyword density and prominence of
a domain. The tool parses keywords and assesses the number
of times a keyword occurs, and then discerns the density
of the keywords.
Ranks.nl - http://tinyurl.com/dlw242
11. Webmaster Toolkit
The Webmaster Toolkit is a collection of webmaster tools
developed to help webmasters with daily webmaster chores.
The suite of free tools and resources included continues
to grow, and contains something useful for the beginner
to the advanced webmaster alike.
Webmaster Toolkit - http://www.webmaster-toolkit.com
12. HTML Web Templates
Make it clean and professional. Use easy-to-edit HTML web
templates for web design.
Web Design - http://www.webmaster-templates.net
or http://www.webdesign-elements.com
13. TrafficZap
This website includes script, page rank checker, link popularity
checker, and more.
TrafficZap - http://www.trafficzap.com/
14. Compete.com
Web Analytics Stay on top of rivals with site metrics and
audience profiles for the top 1,000,000 web domains. Identify
rival search marketing strategies to take your SEM and SEO
efforts to the next level.
SiteAnalytics - http://siteanalytics.compete.com/
15. Thumbshots
Easily add thumbshot images to your webpages. Integrate
website thumbnails by simply copying and pasting HTML code.
Additional software is not needed.
Thumbshots - http://www.thumbshots.org
Use top-notch tools to make web maintenance and management
a little easier.
About
the Author: Sharon
Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing
for RecordForAll http://www.recordforall.com
audio recording and editing software.
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