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By Susan NichoIs
Editor/Publisher
"Your Mind Is Your Office"
When having a home business, naturally you want to separate your family life from your business just as you would if you worked outside the home. However, like any business, your mind is constantly creating new ideas and business plans.
One good practice is to keep notepads around the house or use your cell phone or think pad, if you keep one in your pocket, to save ideas as they come to you.
While talking or interacting in your daily life - whatever you're doing can lead to the creation of wonderful ideas for your business. But to prevent it from interfering with family life, write it down/type it in, and then come back to it later. This way, the family will not resent that you had thought of business, and you won't resent later if you might have forgotten it. A Win-win!
We hope this week is a good one for you and be sure and visit our 2-for-1 Specials at our Solo Ad Service and also our Spotlight Sponsor Ads.
Thank
you for reading today and
Success to You In All Good Ways!
~Susan, Editor/Publisher
About
the Author: Susan, at Vector Central,
is the editor/publisher of this ezine, the "Interactive
Marketing Ezine" which provides essential marketing
methods to generate your online success. www.vectorcentral.com/subscribe.html |
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5 Google Tools For Researching Your Market
Copyright (c) 2009
Author:
Pete Moore
Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.
No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when your setting up your site. The internet is ever changing and if you're not keeping up with those changes you will be left behind.
Market Research Tool 1 - Related Searches And Wonder Wheel
When you start typing in the main Google search box you should see a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as you part of your keyword list used in the next tool. You will also see more related search phrases after you click search, scroll to the bottom of the results page you will see "searches related to:" note down any new phrases shown there.
Recently Google has released Wonder Wheel which is also a related keywords tool but is shown in a mind map format. You can also click on the related phrases to find more useful search terms. To access wonder wheel: enter your keyword in the standard search screen, then at the top of the results on the left you should see a show options link. Select that and it will reveal a menu, near the bottom of the menu you should see wonder wheel.
Market Research Tool 2 - Adwords Keyword Tool
We all know how important keywords and search phrases are, let's face it it's what drives the internet. Google have provided us with a tool that tells you what keywords and phrases people are using to find what they are looking for. You are able to search an individual country, more than one if you hold down the ctrl key on your keyboard as you select or all countries.
The adwords tool is now more valuable due to the fact it shows actual search numbers. Previously you only had a green bar to indicate how much traffic the search term received. You can also see how competitive each keyword is amongst adword advertisers, showing us which keywords are commercially viable.
Market Research Tool 3 - Google Trends
Now we have an idea what keywords our market are using you can use the trends tool to check the history of that keyword / phrase. Google trends supplies data for the last 5 years giving you an idea if the search term is consistent. We can also see if the search term is popular at a certain times of year also known as a seasonal keywords.
Another important function of trends is the section that tells us what countries, cities and language the keyword is most popular, very useful if we are targeting particular countries or even cities.
Market Research Tool 4 - Google Alerts
Alerts is underused by webmasters. If you want to stay in touch with what's hot in your market you can, by using Google alerts. All you have to do is enter the most popular phrases in your market Google will then send you links via email depending on what type you select.
The types are news, web, blogs, video and groups if you would like a mix of all you can select comprehensive. You can decide how often you want to be updated by selecting either: as it happens, once a day or once a week. I hope you can see how powerful this is if you want to be seen as an authority in your market.
Market Research Tool 5 - Google Websearch
Last we have Googles standard web search which is not standard in my eyes it tells us lots of information if we know what to look for. Search Engine Optimization (SEO) is an important part of running a website. By performing a search of your market keywords Google will tell you what type of content it sees as important.
If you see videos, blogs or images this gives us another way to reach the top 10 of Google. If you see web 2.0 style sites such as digg that could be another avenue. If there are adword ads on the right side of the screen that tells us the market is commercially viable and more importantly that the keyword we entered is good enough to pay for especially if there are 10 ads or more.
As you can see even if you don't have money to buy the latest tools. I have shown you there is a way to get some very important information using free tools from google, are you starting to love them now.
Thanks for reading.
About
the Author: Do you need content and products for your website, if the answer is yes check out http://www.publicdomainresource.com . We show you how to profit from public domain information in our FREE Public Domain Profits Report here http://www.publicdomainresource.com/public/134.cfm |
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5 Secrets to Creating a Powerful Google Profile
Author: Donna Gunter
Copyright (c) 2009 OnlineBizU.com
I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like those found on Twitter, Linkedin, and Facebook, show up high in the search results. Google, however, has started giving these well-known social networking sites a run for their money by creating their own online profile option.
Google Profiles are simple web pages where you can list general information about yourself. Anyone who can create an account on Google and verify their real name through a screening routine can now have a personal profile page on Google. The most powerful aspect of this system, however, is the ability to include links in your profile, which can pack a powerful search engine optimization (SEO) punch for you. Best of all, Google provides this service at no cost to you.
Profiles are public and include your actual name and/or a nickname. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction. Google even provides a way for visitors to click a link on your profile to contact you directly.
Here are 5 secrets to creating a powerful Google Profile:
1. Upload your photo. One of the keys to creating relationships online is to let others know you're a real person. The easiest way to do that is to provide a visual cue, like a photo, to help them remember you.
2. Include keywords in bio. The "About Me" section is where you can use outbound keyword-rich links to your advantage. As you compose this section, be sure and include several keywords others might use to find you, and link those back to your web site. For example, if you're a divorce attorney in Houston, you might have the keyword phrases, "Houston divorce attorney" and "family law attorney" as links back to your primary web site.
3. Link to your sites and profiles. You can link to any number of sites from your Google profile. Just like in your bio, use keywords to your advantage here as well. So, if you run a cleaning business and have produced several videos demonstrating what you do, instead of listing your link to your YouTube videos as "YouTube.com," you might instead use "Professional Cleaning Videos," which links to your YouTube stream instead.
You should add the following links to your profile:
--web site(s)
--blog
--all of your social networking profiles (Facebook, MySpace, Twitter, Linkedin)
--YouTube.com or UStream channel
--Squidoo lens
--Social bookmarking profiles (Delicious, Reddit, Digg
--Article syndication page
--Free giveaway sign up page
--Products page
--Services page
4. Showcase your products and services. The page editor allows you to upload images through photo sharing sites Flickr and Picasa. Upload images of your physical or information products or shots of you in action delivering your service.
5. Take care when choosing your profile URL. If you have a Gmail account, Google will ask you if your want to use that username as part of your profile URL. Be aware that if you choose that option, you are inadvertently giving away your Gmail address. I chose instead the longer profile URL with the long string of numbers. I don't like my email address appearing anywhere online, so even though this profile URL is longer and more difficult to reference, it beats filling my inbox with spam.
If you don't use Gmail, you can select any available username to be part of your profile URL. If later on you sign up for Gmail, you can choose this username as your Gmail username. Once you've selected your customized URL, you won't be able to change it or delete it. However, you can make it private at any time by selecting your old URL on the "Edit profile" page.
Take a few minutes today to claim your name and create a powerful profile for your business. It costs you nothing, creates powerful one-way inbound links back to your site, and will help you get found online.
About
the Author: Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.OnlineBizU.com |
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