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Affiliate Marketing:
Information Overload and the Importance of Staying Focused
Author: ©David More
Every week thousands of people from all over the globe enter the online arena with the intention of making a living as affiliate marketers. But the sad truth is that only a tiny fraction will ever succeed. Most will disappear within the first year while the rest will hang around until they no longer can afford it. The two main reasons are Information overload and lack of focus.
Never before in the history of the online marketing was it easier to make money online than it is nowadays. The abundance of courses, mentors and tools that exist today did not exist five or even two years ago. And maybe that is where the problem lies — too much of everything hitting our mail boxes, including scams and tons of garbage information.
Once a newcomer signs up for an offer, his or her email address begins to circulate. No matter how many times ‘they’ promise that your email will not be shared, most often than not, it will. Suddenly offers from people you never heard of begin to land in your box on a daily basis.
"Make a $1,000 Dollars In Your Sleep" or "Get Hoards of Free Traffic," and similar headlines are very tempting to the newbie and could be very difficult to resist. And…
To make matters even worse, that newbie who has recently joined an online mentoring course, a program that promised: "This is the only course you will ever need in order to be successful," begins to get other offers, in the form of "I highly recommend…," from the very same person/guru who had sold him the first and promised him/her: "This is the only course you will ever need in order to be successful."
Being inexperienced, these newcomers don’t even know that when they purchase the product, the guru is getting a cut from everything he or she "highly recommend." Trusting that the guru knows what’s best for their students, they purchase and delve into the new program, way before they even had a chance to go over the first. And while exploring that new offer/course/software, the next one hits their mail box.
These newcomers arrive to the online arena totally unprepared. They trust, spend money, explore everything and end up learning nothing. Soon after starting their journey they begin to suffer from Information Overload and, hence, lack of focus.
Making a living online need not be very difficult. And under the tutelage of a responsible instructor it is not. Luckily there are still a few mentors out there who are responsible enough to give their students ample time to learn, digest and master the first course before they approach them with another offer. A good teacher stresses the importance of focusing on one subject/technique at the time before moving on.
About
the Author: David More concentrates on writing articles on various topics with the intent of educating and helping the online consumer find the highest quality products related to the specific article. http://www.zbangmarketing.com/ |
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Article Marketing With Free E-books
Author: ©Bonnie Jo Davis
Don't just submit your articles to submission sites. You put a great deal of time into writing and perfecting your articles, so you want to get the most out of them. Compile your articles into a professional looking e-book that you can submit to e-book directories and freebie sites, give away as a bonus, or allow e- zine publishers to give away.
Here are the steps I took to create my viral e-book, "Writing for Publicity," using Microsoft Word and Adobe Acrobat.
1. Compile Your Articles.
To create your e-book, decide on a theme and then compile your articles and blog postings that fit your theme. Don't confuse readers by throwing together an e-book with multiple topics.
2. Design a Title Page.
A title page is the first page of an e-book. Use a colorful graphic that fits your theme and add the e-book title, a subtitle if needed, and your name.
3. Incorporate a Copyright Notice.
Include a copyright statement that gives readers the right to share your e-book but excludes them from making changes to the file. This is the statement I use:
"This e-book is fully protected by the COPYRIGHT LAW OF THE UNITED STATES OF AMERICA contained in Title 17 of the United States Code. All copyrights are owned by YOUR COMPANY HERE. You may distribute this e-book freely. Technology has been used to prevent changes from being made to the content herein."
4. Classify Your Articles.
Organize your articles logically by subtopic, date written, title, etc. Choose whatever works for you and makes your e-book easy to read.
5. Create a Table of Contents.
In Microsoft Word you can create a style to use for article titles that you can then incorporate into your table of contents without retyping all the titles. Most word processing software includes this function.
6. Make Your Links Live.
Check links in your articles to make sure they work. Update or remove the dead ones.
7. Include Resource Links Or A Reading List.
If it makes sense, include a list of resource links or a recommended reading list. I use links to my products and services along with links to free resources on article marketing.
8. Add a Biography and an Ad.
Close your e-book with your biography and picture on one page, and dedicate at least one page to a targeted product or service that fits the theme of the e-book. You can also offer another free product in return for readers subscribing to your e-zine.
9. Turn Your E-book into an Adobe Acrobat File.
Adobe Acrobat files work with both Mac and PC computers. If you have the full Adobe Acrobat package, you can make PDF files easily. If you do not have that software, there are numerous sites online that can convert your document for you.
10. Make a Graphic Cover.
Add to the credibility of your viral e-book by creating or buying a graphic cover. The graphic cover can be used on the title page of your Word file and wherever the e-book will be available for download.
Now, list your e-book in free or paid e-book directories, offer it to publishers to give away to their subscribers, list it in websites that compile free giveaways, and list it as a bonus for your e-zine subscribers and people who purchase your products.
© 2009, Davis Virtual Assistance. Publication rights granted so long as article and byline are reprinted intact, with all links made live.
About
the Author: Bonnie Jo Davis is an article marketing expert and prolific writer who created Article Submission Sites to teach others how to profit from this internet marketing strategy. Visit http://www.articlesubmissionsites.com for a free copy of "Writing for Publicity" and her Article Submission Summary Sheet. |
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