How To Offer Teleseminars
Author: ©Thomas Christopher

Offering teleseminars can pay off handsomely: You can use teleseminars to attract people to join your email list. You can offer them as a benefit of your members-only web site. You can use them to pitch your products or those of a joint venture partner. You can sell admission to them. You can use the audio recordings in a variety of products.

Here are the steps you can take to offer a teleseminar.

Decide when to hold the teleseminar, what information to give, what product or service, if any, to pitch to the attendees.

Prepare your shopping cart service to handle sales of any product you are pitching.

Set up an auto responder list to handle the sign-ups. An autoresponder automates your email lists. The attendees need to be placed on their own email list.

Create all the web pages the attendee sees: the sign-up ("squeeze") page and the sales ("pitch") page for your offer. The squeeze page is to get the names and emails of the attendees. It should promote the benefits of attending. The pitch page is to sell the product. It should promote the benefits of the product, the bonuses being offered and the reduced price. It should emphasize the limited time the offer will be available.

Create the email messages that an attendee sees: announcements to your (or your joint venture partner's) email list, reminders when and how to attend, notification of where they can listen to the recording, reminders of when your special offer is due to expire. You need to send announcements to your lists, since the easiest people to attract are those who already have a relationship with you. Once people have signed up, you need to keep reminding them when and how to attend. People expect to be reminded.

Schedule all your emails except for the announcement of where the recording is. You won't know when it is available until you've edited it and put it up online.

Prepare all the other announcements, advertisements, and promotional material. Submit them at the appropriate time.

Prepare the presentation and rehearse it. Logically, this should come first, and after you've presented the teleseminar once, you'll have it already done. But most of us won't get it done initially without time pressure.

Put up an HTML version of your slides (if any) for attendees to view online. In Open Office Impress, look under File>Export to find where to create the HTML.

Present the teleseminar. Use a checklist to be sure you remember to start the recording, mute the attendees, and so on.

Download the audio recording of the seminar, edit it, put it up on your site. You'll want to chop off some irrelevant material and periods of silence and to adjust the volume. Once you have the recording and have put it up at your web site, you need to announce its availability. Advertising that a recording will be available will let you gather sigh-ups from people who have scheduling conflicts for when the teleseminar will be presented.

If you are making a special offer to those who signed up, you need to keep reminding them when it is due to expire. You need to create a sense of urgency and scarcity, or most people will put off purchasing until they forget.

Make a video slide show from the recording and images of your slides. It's simple to put them together using a video editing program such as Windows Movie Maker. It gives you a product to sell or use for promotional purposes.

Get a transcript of the recording. You can get one cheaply at elance.com. The transcript can be used for books, ebooks, ezine articles, and a wide variety of other purposes.

Keep in contact with the people who signed up for the teleseminar: offer them more teleseminars and other freebies and pitch other offers to them. Remember: the list is more important than immediate sales.

Bottom Sponsor Ads
Only $5 to Have Your Ad published in This Column

Order $2 Ads Here  --  Only $8 for 4 weeks Plus One Free

 Top  |  Table of Contents