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By Susan NichoIs
Editor/Publisher
"Keep On - Don't Give Up!"
When in the business of online marketing, it is important to remember to Not give up! Online marketing can be extensive, yet it is Totally Exciting and Challenging!
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Today's ezine edition is filled with business leads, resources, marketing articles, and online tools for Your Business!
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Success to You In All Good Ways!
~Susan, Editor/Publisher
About
the Author: Susan, at Vector Central,
is the editor/publisher of this ezine, the "Interactive
Marketing Ezine" which provides essential marketing
methods to generate your online success. www.vectorcentral.com/subscribe.html |
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Article Marketing Basics Explained
Author: ©Bonnie Jo Davis
If you've been writing and submitting free reprint articles for any length of time you know that each submission site has its own set of guidelines for writers. If you are new to the process you may not know that there are standard practices that apply in most cases for having your articles accepted.
Even those of us who are seasoned at the art of writing and submitting articles need to be reminded occasionally of the basics that publishers and editors expect! Stay focused on these fundamentals to get the most mileage from your article submissions.
Original Content Only - If you didn't write an article yourself, you can't legally submit it for publication as your own work. The only exception here is if you hire a ghostwriter to write the article for you, in which case, you are the copyright owner.
Know Your Subject - A telltale sign of an amateur is an article that contains misinformation and invalid content. Article submission sites rely on quality content that provides something of value to their readers. If your article lacks substance and doesn't ring true, it won't be accepted. If you want to write about new topics for increased exposure, try hiring a ghostwriter who specializes in that topic.
Good Grammar Please - As the editor of an article submission newsgroup, I know there's nothing more frustrating than receiving articles that look like the work of 3rd graders. Grammar includes spelling, punctuation, capitalization, subject/verb agreement, etc. A couple of key rules here - never submit an article without spell checking it AND proofreading a hardcopy. Not all errors can be picked up with spellchecker tools. It's always a good idea to have someone else proof your article too, just in case you may have missed something.
Attention to Word Count - The average word count guidelines for article submissions sites tends to run around 750, the key word here being average. These can vary extensively from 250-word articles to 2500-word articles, depending upon each site. Before submitting an article to any article submission site, make sure that your work meets that site's specific guidelines for word count regarding title, body and author bio. Remember that if a site specifies a total number of characters versus a total word count that character count also includes spaces.
No Hard Sells - The purpose of article submission sites is NOT to provide you with a free advertising venue. Their purpose is to provide their readers and other web site owners with quality content. Forget about blatantly tooting your own horn in the body of your article ... it'll never work! That's what your resource box is for, and it's an awesome tool if you know how to use it! Use your resource box to include a link to your web site and to reference your content information at your web site.
Formatting - Most article submission sites feature forms for submitting your articles. However, if you create your article using Microsoft(r) Word or other word progressing programs, your formatting won't remain intact during the submission process. Avoid formatting errors in your articles by sticking with text-based applications to ensure integrity in your article's basic formatting. Make sure to review your article after submitting it to see that the formatting isn't off and for any odd characters transferred during the submission process.
Syndication Matters - Strategic partnerships are an integral part of doing business in both traditional markets and in the online world. Increasingly, article submission sites are partnering with other sites to provide content, which is fantastic for you as a writer! Just know in advance, that if the site to which you submit your article engages in syndication that your article can be picked up by other web sites without additional permission from you. A basic rule applies here if you're thinking about selling an article; just don't submit it for free reprint at all.
Nothing Lasts Forever - It's out with the old and in with the new in almost all cases of free reprint articles. No matter how valuable your article, sooner or later it will be purged or deleted to make way for fresh, new content. Write and keep a ready stock of original articles that you can submit on a regular basis to ensure that your name stays out there. Keep track of all your article submissions and submit new articles as often as possible.
Although each article submission site publishes and maintains its own set of guidelines, knowing and observing these basics puts you ahead of the game in having your articles accepted for publication.
(c) 2009, Davis Virtual Assistance. Publication rights granted so long as article and byline are reprinted intact, with all links made live.
About
the Author: Bonnie Jo Davis is an article marketing expert and prolific writer who created Article Submission Sites to teach others how to profit from this internet marketing strategy. Visit http://www.articlesubmissionsites.com for a free copy of "Writing for Publicity" and her Article Submission Summary Sheet. |
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Increase RSS Subscribers
Author: ©Sharon Housley
Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.
Feed Validation
Make sure that the feed is properly formed. Some RSS readers and aggregators will be unable to compensate or read an RSS feed that is not correctly formed. There are both web-based and desktop feed validation tools available that can help determine whether an RSS feed is properly formatted or not. After you edit the feed, be sure to spend a few minutes validating the feed.
Properly Promote Your Feed
In order to increase the number of individuals subscribing to your RSS feed, take the time to properly promote the RSS feed. Just as a website requires promotion and marketing, so does an RSS feed. Here are a few tips for promoting your feed...
1. RSS Auto Discovery
Use RSS "Auto-Discovery" tags in the header of web pages. Many RSS feed readers have built-in technology that can auto-detect an RSS feed. But in order for the technology to detect your feed, you must have auto- discovery tags in place on your web pages. Using auto-discovery will let visitors know instantly and automatically that an RSS feed is available for the content.
2. Feed Icon
Include a standard RSS feed icon on the web page. The icon should be both visually appealing, and obvious. The RSS icon should appear "above the fold" on the page. That means that when a website visitor lands on the page, they should be able to see the icon without having to scroll up, down, left, or right. The RSS icon should link to the URL of the RSS feed. The RSS feed icon should be available on all web pages within a website, so that visitors can subscribe to the RSS feed regardless of what page they land on or navigate to.
3. Submit To RSS Feed Directories
Submit the RSS feed to the various RSS feed directories and RSS search engines. Many visitors search RSS feed directories for topical feeds that might suit their needs. This may be a way to attract a new audience.
Submit RSS Feeds - http://www.rss-specifications.com/rss-submission.htm
4. Tell Email List That RSS Is Available
If you have a current email subscription list, be sure to inform your subscribers that an RSS feed is also available.
5. Send A Press Release
Issue a press release announcing that an RSS feed is available for the content on the website. In the release, describe the kind of information contained in the RSS feed, and explain how the RSS feed can assist interested individuals.
6. One-Click Subscription
Offer a one-click subscription option to RSS feeds, so your visitors can subscribe quickly and easily.
7. Communicate RSS Feed Availability
Exploit all channels of communication to let people know that RSS feeds are available. Include details of the RSS feed in forum and email signatures, and include a mention in any company or product newsletters.
Educate And Explain
RSS is still a fairly young technology, and while more and more people understand the power and capabilities of RSS, others may not. Be sure to explain to prospective website visitors how to subscribe to RSS feeds, and what the benefits of subscribing are. A little education goes a long way, and this can significantly increase RSS adoption.
RSS Content
The content of the RSS feed can be a wide variety of things. Here are a few tips regarding feed content...
1. Interesting Content
Provide quality content that will be of interest to subscribers. Like any other communication channel, you must engage the readers with interesting material in order to hold their attention .
2. Focused Content
Keep the content in the RSS feed focused. The theme of the RSS feed should be narrow, and should not wander too far from its original purpose.
3. New Content
Provide new content in the RSS feed on a regular basis.
4. Avoid Ads
Avoid inserting ads or self-serving content into the RSS feed. Advertising should be used sparingly. Balance content with advertisements.
5. Log Analysis
Examine logs to see what readers enjoy the most. If you discover that specific segments are very popular, expand on them by adding additional items that delve deeper into the topic of interest.
About
the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com audio recording and editing software. |
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