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Online Marketing & Social Media as Business Tools
Author: ©Wolf Krammel
What Is Online Marketing?
Online Marketing is the interactive process of selling your company, goods or services over the internet. A good online marketing strategy will create a synergy between your company's business model and sales goals and your overall website appearance and function. Some of the most commonly used online marketing strategies include internet advertising (hyper links and ad banners), the management of a customer data base and email strategies. Using a broad mix of components (see "Social Media") the purpose of online marketing is to increase brand awareness and generate revenue through sales.
How Is Online Marketing Used?
Online Marketing should be a part of your overall marketing strategy. Although many companies still utilize more traditional methods of marketing, not having a strategy for online marketing means you are not reaching an incredibly large sector of the market. Online marketing should showcase eye-catching web design, develop and enhance your brand, utilize online advertising and ultimately, increase your sales. In addition to promoting and advertising your business, an online marketing strategy will allow you to conduct research revealing the preferences, needs and demographics of your customers. You can also post press releases and articles.
Why Is Online Marketing Important To My Business?
Online Marketing is important for the same reason a more traditional marketing plan is. How are you going to generate revenue without selling anything? Online marketing combines creative and technical elements so that you have a specific look and feel to your company while maximizing the broad marketing opportunities web technology provides. One of the most exciting things about online marketing is that you can reach your customers anywhere at anytime! Probably the most important reason to engage in online marketing is that almost everyone else does. If you don't, all of your competitors will attract and keep your customers!
What Is Social Media?
Social Media is an internet based means of communication allowing you to interact with other people. There are various forms of social media. You may recognize the names Facebook, Twitter, LinkedIn or Digg for example. These sites allow users to create a presence on the internet as well as post and exchange written content, pictures, video and audio messages, emails, blogs and podcasts. Social media is inexpensive and wide reaching, allowing you to connect with literally millions of people both nationally and internationally. Social media gets your message, business or products known in a web based interactive way.
How Is Social Media Used?
Social Media is used to create an online community, develop a following, exchange ideas and information and build relationships. It is also a great way to generate "traffic" to your website which is another way of saying that people are able to find you online and then go directly to your website. There are also many ways that Social Media can be effective for specific business purposes. A business can "gather links" which means you can provide a link to someone else's website where they then promote you. You can also post other business links on your website. This encourages cross promotion and is a great way to attract more internet attention. Businesses also use Social Media to test a market or product, generate feedback, provide customer service, hold webinars, blast emails and post announcements or useful company information.
Why Is Social Media Important To My Business?
Social Media is an incredibly fast way to develop or increase brand awareness, improve your reputation or position yourself as an expert in a certain field. Social Media can also keep you up to date on industry news, provide you with an education that can be applied to your business model, and have related industry recommendations. It is also an excellent path for personal development. Finally, Social Media can build strong and numerous relationships, enable you to network with an international community, post testimonials about your products or services, advertise or promote and in general, build your business bigger, stronger, faster.
About
the Author: Wolf Krammel is an Online Social Media Marketing Expert, building customized Organic Social Media System that help small business owners present themselves as the expert in their industry! Learn more at: http://www.PumpUpYourWebsite.com |
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Google Is More Than Just a Search Engine
Author: ©Sharon Housley
The architects of the most powerful search engine in the world have included some really handy algorithms
in their service, which allow searchers to quickly locate particular and specific types of information...
1. Definitions
In order to quickly find the definition of a word, simply type "define: word" in the search box. Google will then provide the definition of the word.
2. Area Codes
Enter a US telephone area code in the URL box to see a map of the area covered by that telephone area code.
3. Calculator
Type a math problem into the Google search box, and Google will calculate the answer. Google acts as a calculator when mathematical calculation is presented. Google recognizes the following mathematical symbols: addition (+), subtraction (-), multiplication (*), division (/), to the power of (^), and square root of a number (sqrt).
4. Movies
In order to locate reviews and show times for movies playing near you, type "movies" or the name of a current film into the Google search box. If you have already saved your location on a previous search, or if you are logged into a Google account, the top search result will display show times for nearby theaters for the movie you entered.
5. Weather
To see the weather for many US and worldwide cities, type "weather" followed by the city and state, US zipcode, or city and country. Google will provide a current weather forecast.
6. Current Time
To see the current time in any city around the world, type "time" and the name of the city. Google will display the current time for that city.
7. Patent Search
To search for US patents, enter the word "patent" into the Google search box, followed by the patent number. Google will display the details of that particular patent.
8. Track Shipments
Shipments can easily be tracked using Google simply by entering the tracking number for your UPS, FedEx, or USPS package directly into the Google search box. Google will return the tracking results and status of the shipment.
9. Stock Quotes
Google can help investors keep an eye on the changing stock market. To see current market data for a given company or fund, simply type the ticker symbol into the Google search box. The resulting webpage displays financial data from the Google Finance service.
10. Maps
Looking for a map? Type in the name or US zipcode for a location, along with the word "map" and Google will display a map of that location.
11. Convert Currency
Google also has a built-in currency converter. Simply enter the conversion you would like to see performed in the Google search box, and Google will provide the currency conversion.
12. Flight Status
To view the flight status for arriving and departing US airline flights, enter the name of the airline and the flight number into the Google search box. Airport delays and details can be found by typing in the name of the city or three-letter airport code, followed by the word "airport".
13. Synonyms
If you want to locate search results for a word, along with any synonyms for the word, just enter the tilde sign (~) before the search term. Google will display results for that word and will include any related synonyms.
14. Population
To see trends for population and unemployment rates of US states and counties, type "population" or "unemployment rate" followed by a state or county. You can click through to a page that lets you compare different locations.
15. Spell Check
Google even has a built-in spell-checker. Google automatically checks whether your query uses the most common spelling of a given word. If Google thinks there may be an alternate or better spelling, it will be listed as: ?Did you mean: (alternate spelling)??
16. Conversion Calculator
You can use Google to convert units of measurement. Google will convert height, weight, and volume measurements. Simply enter the desired conversion into the search box and Google will calculate the conversion.
17. Earthquake Activity
Google even tracks earthquake activity. Enter "earthquake" followed by the city and state or US zipcode into the Google search box to see the seismic activity in a specific region.
18. Related Websites
Google will display webpages that contain similar content. Include "related:" followed by a website address in the Google search box for a listing of related websites.
19. Linked Websites
When "link:" is used in the Google search box, and followed by a URL, the search results will include a listing of all webpages indexed by the search engine which contain links to the specified URL (i.e. to see how many websites are linking back to your site, or to a competitor's site).
20. Indexed Pages
When "site:" is entered in the Google search box, followed by a domain name, the search engine locates all documents within a specific domain, including all of its sub-domains. This is an easy way to get a rough idea of the number of pages indexed for a given domain.
True to Google's mission of making sense of information, Google has made specific and unique information very easy to find.
About
the Visiting Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com audio recording and editing software. |
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