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Does Your "Thank You" Page Reinforce Your Brand?
Author: ©Kellie D'Andrea
Through a brand promise, a company commits to its customer a certain experience each and every time the customer interacts with that business. When a customer enters a bricks and mortar store and makes a purchase the experience is complete when the sales associate remembers to say "thank you, please come again" so shouldn't the experience be the same if you make a purchase online?
Many online retailers and marketers make a big mistake in not leveraging this simple tool. The customer finds your website, takes the time to surf around reviewing your products and decides to make a purchase, sign up for a whitepaper or register for a seminar only to be met with a simple and unbranded default thank you page that doesn't complete the entire customer experience.
1.Reassure
After your customer makes a purchase or signs up for additional information, your thank you page is a great place to reassure your visitor that you did received their information or request, that the product, price and deliver is in order and what they should expect next from you. This could include information about shipping including links to track delivery or how to download whitepaper, or call in information for your seminar.
2. Re-engage
Your thank you page is also a great place to re-engage your customers by offering them additional products to add on to their orders or to entice them to return back to your website with a coupon for a future offer. Once the customer is already familiar with you enough to make a purchase, here is an opportunity to introduce them to another product they may be interested in at a compelling discount. This is a place to also inform your customers of upcoming specials, events or contests you might be offering and to provide them with a link so they can participate.
3. Reinforce
Similar to a bricks and mortar store, your thank you page is a great way to reinforce your brand. Depending upon what your brand promise or commitment is, you can use your thank you page for marketing messages, education and commitment to your customers. For example, if you sell widgets, you can include a "how to guide" to educate your customer on how to use the widget. Another example is to provide your customer with a free gift. Similar to the "Free gift with purchase" concept at a department store, you can immediately increase the perception of value by offering a free gift on your thank you page.
Your thank you page is just one of many ways your customers experience your company and should have the sole purpose of creating a lasting impression on your customers. Make it really special and make it support your brand. Too many companies put up a really great website, supply it with strong content and build in incentives for people to sign up, yet they use a very poor thank you page. This is a great opportunity to stand apart from your competition and leave a powerful impression on your customers.
(c) Kellie D'Andrea & Associates
About
the Visiting Author: Kellie D'Andrea is the creator of the Build a Better Ezine System. She teaches small business how to attract and retain more customers using her BLAST marketing system. Sign up for a FREE mini course "The Empowered Entrepreneur" at http://www.kelliedandrea.com |
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Why SEO and Link Building Is The Best Long Term Marketing Strategy
Author: ©Suzanne E Morrison
To benefit from your marketing efforts on a long term basis you need to develop backlinks to your website. There are many ways to do this, but one of the most effective is search engine optimization.
In this article we will look at link building and SEO and why it is a great long term strategy for marketing your business.
Search Engine Optimization, or SEO, can be define as the process of optimizing a website to get better results in search engines. It is a process because it involves several steps.
The most important thing you can do is target relevant keyword phrases so search engines can determine what you are trying to tell them. Whether you are doing article marketing, blogging, or building web pages, hyperlinking keyword phrases in your marketing efforts are extremely important.
There are many ways you can develop links to your business by using keyword phrases that the search engines like. One example of this would be hyperlinking a keyword phrase in the signature file of your discussion forum profile.
When a search engine sees a hyperlinked phrase leading to a web page optimized around those keywords, it determines this to be relevant and worthy of a searcher seeing. If you do this enough times not only will you get traffic from the discussion forum, but you will begin to rank high on a search engine for that keyword phrase.
This is one of the best ways to get long term traffic using SEO and link building. Most discussion forums archive their threads so you never know when a post you're making could bring you traffic for many years to come.
The same thing is definitely true with article marketing. You can hyperlink keyword phrases in the resource box of your article and benefit from traffic from that article for a long time.
You can also target specific keyword phrases in the article itself. When you do this you are using proper search engine optimization and this can lead to potential back links and traffic that way.
Blogging is a great way to build backlinks and optimize your articles for search engines. Today many bloggers will target longtail keyword phrases in the title and in the body of their blog post.
Many search engines look specifically to blogs for fresh content for their searchers to view. This is a great opportunity for you to rank highly with the search engines and at the same time get traffic from your blog.
These are all ideas on why SEO and link building is the best long term marketing strategy. Any link you are getting back to your website or blog, that will benefit you long after you have done it, is a great long term strategy for marketing your Internet business.
About
the Visiting Author: Suzanne Morrison is the owner of a higher search engine ranking website that show average people how to achieve higher rankings in here SEO eBook. Visit it here today to see how she can help you! http://www.3StepsToSearchEngineSuccess.com |
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