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Blog Mistakes
Author: ©Sharon Housley
Blogging has quickly become very common place, and while blogs may be plentiful, many bloggers still make
a number of mistakes when it comes to managing their blogs. Presented here are the most common blog mistakes, in hopes that you can avoid making them yourself...
Mistake #1 - Failure To Provide Search Functionality
Blogs should be searchable. Include a search function on the blog so that website visitors can easily search your blog content for the things they are interested in or looking for.
Mistake #2 - Failure To Offer Syndication
Failure to provide an RSS feed for blog content is a common mistake. RSS feeds will significantly increase the number of blog followers. Many blogging platforms will automatically create an RSS feed for the content -- if your current content management system does not have that ability, you can manually create the RSS feeds yourself, or use software like FeedForAll ( http://www.feedforall.com ) to create the feeds. RSS feeds will increase your blogs exposure and readership.
Mistake #3 - Failure To Personalize
Blogs are meant to be personal. Blogs that consist mostly of impersonal, factual news clips will not attract as much interest as a blog with a distinct personality. Add character and personality to your blog by personalizing your blog posts. Readers tend to enjoy blogs that contain personality and character.
Mistake #4 - Failure To Subscribe To Your Own Blog
Be sure to subscribe to your own blog and RSS feed, so that you can see exactly what your readers are seeing. Click through the blog posts to ensure that your linking schemes are functioning properly. Sometimes you might be surprised by how your blog content is being displayed to your readers, so be sure to subscribe to your own blog in order to quickly correct any errors.
Mistake #5 - Poor Navigation To Archives
It is important that you provide clear navigation to older blog posts. You can often categorize blog posts or list related blog posts beneath your main blog posts, which gives the reader access to additional related material if they found your blog post interesting.
Mistake #6 - Lack Of Consistency
Blog postings should be consistent, both in frequency and in tone. Blog readers will expect consistency in blog posts, and straying too far from the established and expected frequency or tone could sour some readers.
Mistake #7 - Lack Of Theme
Blog posts should be united by a common theme, simply because subscribers will follow blogs that contain an ongoing topic they are interested in. If the blog is simply a collection of random and unrelated posts, your subscribers may lose interest and wander away.
Mistake # 8 - Failure To Use Stable Hosting
Hosting should be reliable and stable. Nothing is more frustrating to a reader than being unable to click through on a blog post they are interested in. Use a stable web host and platform, even if it means you have to spend a little more money.
Mistake #9 - Changing Half-Way
Many people will try blogging initially, using a 3rd-party for hosting, and once they realize it is successful they decide to host and manage their blog locally. This means that any followers they've managed to obtain prior to that point must then resubscribe to the RSS feed or go to a different URL for the most recent blog posts. If you are going to blog, don't do it half-way and then change things in mid-stream. As they say: go big or go home -- meaning that you should do it the right way from the beginning, or not bother.
Mistake #10 - Lack Of Monitoring Metrics
View your blog logs on a regular basis, so you know which articles your viewers enjoy the most. Then you'll know how to give your readers more of what has already been of interest to them. Analytics are critical in determining what people like and dislike, so don't rely on assumptions... rely on numbers.
About
the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software. |
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How do You Sell Stuff on eBay - Five Top Tips
Author: ©Amanda O'Brien
Have you ever wondered how do you sell stuff on eBay? There's many people making a great living from this auction giant website alone, but getting back to basics, where do you start? How do you know what to sell? How do you go about making your listing stand out? With these five top tips we hope that you will soon have the answers to these questions.
Tip 1 - Earn some feedback
Feedback is king when it comes to eBay, positive scores will earn you more sales so it is essential that you build up this rating. This can easily be done by selling a few odds and ends from around your house that you no longer need, or perhaps a few cheap items from charity shops. The benefits to this are twofold, not only do you start to earn a great rating, you also start to learn about the inner workings of eBay and what makes a great auction.
Tip 2 - Think about what to sell
Have some fun spending time digging around in the previous auctions that have already ended on eBay. Pay particular attention to any areas that you know a lot about as these will help you to create informative descriptions. This research will help you to know what items are selling for and also highlight the best descriptions. Once you've selected your items you'll be well on your way to answering the question how do you sell stuff on eBay.
Tip 3 - Find a source for your products
You might have decided that you'll be selling something that you have easy access to. If that isn't the case however you will need to source your items from somewhere, ideally somewhere a lot cheaper than the prices you'll be making from eBay. There are a range of possibilities in this area such as wholesalers selling on eBay. One option that often offers untapped potential is searching for local shops that do not have an online presence - they might be happy for you to sell their products on eBay for them.
Tip 4 - Create compelling listings
Don't rush the time it takes to create your auction. Instead take some time to research the item in question so that you can create a description that is informative and authoritative. Make sure you include a photo with your item if at all possible; it won't cost you anything and will drastically increase the saleability of your item. Look at similar listings for great ideas about titles, descriptions and images that sell your products well.
Tip 5 - Don't get discouraged
Sometimes an auction simply won't sell. Sometimes you'll barely break even, just about covering your postage and eBay expenses. The important thing to remember is that this doesn't necessarily have to be the norm. Anyone who makes their living from eBay will inform you that not every auction is a victory. But don't give up, it's the people that keep pushing through and seeking the answer to the question how do you sell stuff on eBay that make the most profits. With the right level of determination, you could join them.
About
the Visiting Author: Amanda O'Brien is a successful eBay Powerseller and author of 'The 2,500 Per Week eBay Powersellers Secrets' home study course. Want to learn more about starting an eBay business or simply want to improve your eBay sales? Claim your free eBay Selling Secrets Report at http://www.powersellerpod.co.uk |
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