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Qualities of an Effective Landing Page
Author: ©fastlandingpages.com
A landing page is an indispensable tool that every internet marketer should have. It is where a prospective buyer decides whether or not to buy your product or to avail of any offer you make. In order to be effective, your landing page should possess certain features that not only enhances its search engine rankings but boosts sales as well.
Here are some things that your landing page should have:
Fast loading time
It only takes a few seconds upon reaching your site for your visitor to decide whether or not to continue viewing your page. Graphics and fancy tricks may wow your audience but may also seem forever to load onscreen. You will lose the attention of site visitors if they have to wait a while for your page to load. Don't let your potential buyers slip away and create a landing page that loads quickly.
Search engine friendly
Your landing page should be visible to search engines and rank high in search results to draw visitors. Page titles, headlines, keyword meta data and page descriptions contain words which search engines typically consider in ranking web pages. Your landing page should have the right keywords to boost its rankings in search engine results.
Good sales copy
Your landing page should mimic a good sales letter. It must be brief and answers questions of who, what, why and how. Specify who stands to benefit from your product, what your product is, why your customer should take your offer and how they can purchase or participate in your offer.
Name capture form
A sizeable mailing list is a great asset in marketing. Your landing page can also be used to collect email addresses from site visitors which you can save into a contacts database for future use. Everyone loves free items: subscriptions, memberships,trial periods, samples, reports or newsletters. Collect contact information in exchange for a free offer. For example, a free newsletter subscription is a great way to gather email addresses while allowing you to build a relationship gradually with cautious clients.
Site tracking
Site tracking tools can teach you a lot about your market and viewers. Your landing page should have site tracking tools for measuring the effectiveness of your ad or sales campaign. The information presented by your site's statistics can teach you a lot about your site's visitors and the keywords they use to find you.
Other items that can boost your landing page's visibility include RSS feed, as well as privacy and terms of use pages.
About
the Author: Creating your own landing pages for SEO purposes can be fast and easy using a combination of resources that I have put together. Learn more at http://www.fastlandingpages.com |
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Submit to an Ezine Article Directory to Generate Web Traffic
Author: ©Thomas Christopher
Submit to an Ezine Article Directory to Generate Web Traffic To generate web site traffic, you need links to your site spread around the web both bringing people directly and showing the search engines that your site is important. You can have links for free, if you submit ezine articles to article directories.
One of the most effective ways to generate web site traffic is to submit ezine articles (like the one you are reading) to article directories for people to use in their own blogs and ezines. You submit an article of preferably 400-1000 words in length. Anyone can use your article for free as long as they keep your article, and most especially your resource box, intact. Your resource box is the last few sentences in your article. It is the only place where you may include links to your websites. Bloggers and ezine editors have a ravenous appetite for content, so well written, useful articles will spread widely.
The articles target the people you want to visit your site. Submitting articles doesn't have to cost you anything but your time, and they spread across the web without any extra effort on your part. Of course, your time is valuable, and writing may not be a favorite activity of yours, so services have sprung up to help automate the process. You can hire articles written for you, and you can subscribe to services that will submit variations of your articles to hundreds of directories.
Ezine articles can increase your sales and your profits by increasing your web site traffic in two ways:
The most direct way ezine articles can generate web traffic is through referrals. People reading the article click on the links in your resource box and come to your website.
More importantly, the presence of links to your site from quality web sites will increase the page rank of your site in the view of the search engines: if all these other sites are pointing to yours, it must mean that yours is important. When your page ranks highly enough to appear on page one of the search results, searches will generate web traffic.
To write the articles yourself, you can use formulas: You can write top ten lists, tip sheets, questions and answers, reviews of products and services, feature by feature comparisons, and interviews. Just do not try to publish a sales letter. People do not want to read a sales pitch. Ezine editors will not publish them. Your articles will spread throughout the web only if they provide the readers what they want.
Each article will need a title, a body, a resource box, a category that the article fits into, a list of keywords, and a brief description of what the article contains. To use the article submission services, you will need several titles, versions of each paragraph, and resource boxes.
Keywords are the most important thing in article writing. You need to optimize the article for relevant keywords so that interested people can find the article. You need other keywords to use in the anchor text in the resource boxes. Those keywords will tell search engines the topics for which your web pages are important.
You don't have to buy website traffic. You can generate web site traffic for free if you submit ezine articles to article directories. Ezine articles are a great way to bring customers to your web site.
About
the Visiting Author: To find out more about how to generate web site traffic by ezine article submission, visit: http://ezinearticleshow.com/ Thomas Christopher is hosting a collection of videos and articles showing how to use ezine article submissions to generate web traffic at http://ezinearticleshow.com/ |
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