Would you do business with a firm that you couldn’t find any information about on the vast and endless space which is the internet? Or with a company whose website looked like an outdated, dodgy Myspace page?
Today nobody would, but about 10 years ago, this wouldn’t have mattered. Nowadays people are hooked on the internet. That is the way it should be. Use it to your advantage. The least customers expect from a serious business is to invest in their online reputation. The Shop window, so to speak. The image that is presented to and remembered by the potential client.
Read the suggestions below in order to properly start building your company’s online reputation.
Regardless of which social media platform you are using (it’s best to have them all), you must have a rigorous posting schedule. Customers will not be attracted to a page where there has been no recent activity. Let everyone know of your achievements and what your company has been up to lately. Your business will seem more experienced and trustworthy using this method. Keep your profiles updated and your posts interesting.
It is very important to keep in touch with your potential or existing clients. This will make your company seem more personable and approachable. It will let people know that there is a “real” person behind the name. Find the time to answer questions and comments, even negative ones. Engage your customers. It doesn’t have to be strictly business. Have some fun and employ a bit of humor. Many successful businesses now have Social Media Managers to handle online affairs.
Get Your Website On Point
Your website should present your company and what you stand for in the best possible light you can afford. It should, therefore, be professionally done. The internet has changed the way we shop. Consumers now make a well-informed decision on where they are going to spend their money without having to visit the shops. Your website is now what your shop window once was. It is the first point of contact. It goes without saying that it should be easy to navigate and aesthetically pleasing.
A memorable domain name and well-thought out homepage will make your website stand out. Make the contact section easy to find. The most important part of your website as far as sales are concerned will be your review section. Don’t be shy to ask your existing customers to leave a comment. Toot your own horn! Share the positive posts and experiences with everyone through your website.
Do Not Underestimate Word Of Mouth
The first thing we do when we need to purchase a product or service is to consult the internet. This is a good thing. We do tend to ask for suggestions and referrals from people we know, but it is even more reassuring to read the opinion of a third party- someone who has no hidden agenda, nothing to gain from leaving a negative or positive comment. Positive reviews have the power to promote your company better than any commercial money can buy.
Unfortunately, negative ones can have an even greater impact. But there is no denying that an online reputation can do wonders for your business. Consumers know and trust this method. There are also tools available which can help you track what is being said about your business on other websites. All of this will enable you to adjust the way you do business to better suit the market, which will, in turn, attract more customers.
Work On The Content
It is important for the content that you post to be entertaining, engaging, understandable and high quality. The style you communicate in will draw in potential customers. By provoking reactions, in a positive way, you will start to build relationships with your customers. Make sure your content is simple yet effective. Professional posts should never have spelling or grammar mistakes. The content should never be solely meant to promote your product- this will throw customers off.
The better the content, the more shares, posts, re-tweets, etc. The more times your company is mentioned, the easier you will be to find for search engines. This will directly lead to more sales. If this all seems too complicated, you can always consider hiring a search engine optimization company. They can do wonders to boost your online presence.
The bottom line is that it would and should be virtually impossible for any business, no matter how small, to stay afloat without a strong and proper internet presence. The process of building your online reputation needs to be carefully planned and thought out. Time and money need to be invested. Consumers expect your business to be active on social media and to have a great website with even better content that is easy to find and understand. Quite reasonable, isn’t it?