Can Wristbands Boost Your Business?

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Selection of wristbands image
Image Source: http://bee-branded.co.uk/id-cards-lanyards-wristbands/

Help Promote Your Business Using Branded Wristbands

If you’re a new business owner looking for the best advertising techniques that deliver quick returns and build brand awareness, then there are different avenues to explore. Different advertising techniques can be incorporated into your business strategy, which are simple yet effective. The art of giving something to get something back is always a sure fire win, where you will get the results you want. Some methods can be as simple as giving out merchandise such as wristbands and lanyards with your company’s logo on them, to potential customers which will put your business at the forefront of your customers’ mind. So, can wristbands boost your business? You bet they can!

What Are the Quickest Advertising Methods?

It’s not uncommon for new businesses to turn to social media as a platform for advertising their business. It is free and simple to use and can deliver quick and fantastic results right? Wrong. Social media advertising requires a lot of time and effort to build up a viable following and trust for a brand. Big name companies can use social media advertising to their advantage, as they already have an established following and customer loyalty, but for a small business starting out, social media advertising will not be a “quick win”.

Social media is a good way to advertise your company if you have the time and resources to build up a following. If you can invest in paid social media advertising to get in front of the right audiences. Organic, or non-paid, social media advertising campaigns are a slow process, as they do not deliver “quick returns” and it takes time to build up a level of trust with the customers or your target audience. Nevertheless, social media is rapidly becoming an extremely necessary marketing and advertising tool, so it is important to account for this in your overall business strategy.

Digitally paid advertising, whether it be paid social media or pay per click, is one of the quickest method of getting in front of the right people at the right time. If you’re looking to think outside of the box, there are additional things that you can add to your marketing and advertising strategy to give your company the added edge. Giving out merchandise such as wristbands with your company logo can give you an additional edge and physically place you at the forefront of your customer’s attention.

Does Giving Out Wristbands Really Work?

Putting your business in front of the right people can really be as simple as putting something in their hands. If you physically hand them something that they can wear, then you are more likely to be remembered. Wristbands and other branded merchandise are a great way of getting people to talk about your brand, if you get somebody wearing your businesses logo, then you are also getting a form of advertising for free.

People don’t like to give anything away for free, if you want somebody to spend their time and money on your business, then the best way to do this is to incentivise their cooperation. Giving away merchandise such as wristbands and promotional pens can be a simple yet effective way of attracting new business to your company, they raise brand awareness and ignite a consumerist attitude amongst others. This can be a great way of getting yourself out there along with other traditional and digital marketing techniques.

What Other Incentives Can I Use to Attract Customers?

There are extra things that you can do to build up a buzz for your company, if you are getting somebody talking about your brand, wearing your logo and sharing it with their friends and family, why not push this a little bit further? Why not incentivise your merchandise so that you can have confidence that attention will be drawn to your business?

If you create prize draws and competitions on your company webpage for potential customers to win, then you will get even more people talking about your business, visiting your website and telling their friends about it. It’s as easy as printing your company website on the merchandise you give out, be that a wristband or a mug or a T-Shirt, and telling people to apply by filling in their detail.

This is going to create a buzz and a sense of competition that people really respond to – the prizes can be as spectacular or as simplistic as you want for example a £50 voucher, it is more the idea of being up for the chance of winning something that creates a buzz rather than the prize itself.

Essentially there are no right or wrong marketing and advertising strategies and each are beneficial in their own way. If you are looking for quick advertising methods that put you ahead of your competition and give your company a little bit of an edge, then it is definitely beneficial to give your customers an incentive to spend their time and money with you, wristbands and merchandise are an excellent way to push your business ahead of the competition.

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Gavin is an internet marketer and co-owner of Vectorcentral.com. Gavin lives in Barry in south Wales with his wife, Didem and cats, Munchie and Pixie.

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