How to Increase Your Business’ Engagement On Social Media

Engagement On Social Media Image

Social media is the place to be if you want to start boosting your business’ growth. If you’ve never used it for work before, you should know that the rules are somewhat different for business use. Here’s  seven tips you need to know so you can use social media to get your products out there.

1. Choose which platforms you’ll use

If you’re not sure which platforms work best for you and your industry, the best bet is to use the most popular ones at first. Post frequently across all of them, and then see what response you get from your followers. You may find that you’ll get a good response on all the platforms you use. On the other hand, you may find that only a few platforms are getting the attention you need. If this happens, shut down the underachieving accounts and focus on the ones that are doing well.

When it comes to picking which platforms to use, think about what kind of content you want to post, as each platform offers different advantages. Instagram, for example, is better for posting good pictures, while Facebook may be better for long form writing. Also, think about your audience. are they more likely to be on Twitter or Pinterest? Do your research before setting up the accounts.

2. Hire qualified editors

If you’re serious about writing good posts on social media, then you may want to consider hiring editors and content writers. These experts can create content on demand, ready for you to post online. Because it’s professionally written and edited, too, you’ll know that you’re giving a good impression of your company on social media.

If you’re looking for writers and editors, try sites such as Upwork, Contently, and Big Assignments. These are all staffed by freelancers who have the expertise to write posts that will engage your audience. All you’ll have to do is give them to topics, and they’ll get to work for you.

3. Not every post needs to be popular

The point of social media is that people share posts and information, so you want your followers to be sharing your content. The more followers you have, the more you’ll be shared. That means your content needs to be compelling and eye catching.

Some businesses see this, but go in the wrong direction. They’ll pick up on something that’s popular on social media, and try and jump on the bandwagon, even if it has nothing to do with their business. Followers can see what you’re doing, and they don’t take well to it.

Instead, remember that not every post needs to be getting likes and shares. As long as you’re posting consistently, then you’ll get the attention you need. Speaking of which…

4. Post frequently

Social media is an ever changing beast, and you need to keep up to stay relevant on it. That’s why you need to be posting as frequently as possible. If you ensure you update often enough, you’ll always be seen by your followers, and you’ll keep your product fresh in their mind.

Your posts also need to be frequent because the nature of social media means that users are constantly scrolling through content. Anything you post in the evening will be gone in the morning, buried under everything else in your follower’s feed. Make sure that you’re posting frequently enough so you’re popping up enough to be noticed.

5. Take care writing your posts

Good posts are written just as carefully as any other advertising media would be. You need to be writing posts that are carefully constructed and checked before they ever make it online. Your composition, spelling and grammar all reflect on you as a business. You need to ensure that you’re only posting your very best work.

Make sure to make use of online tools when writing and editing. For example, tools such as the Grammar Checker or Paper Fellows help you edit your writing, without hiring a dedicated editor for the task.

6. Engage with your followers

You can’t grow as a brand on social media unless you’re actually interacting with others. That’s why it’s ‘social’, after all. If you make an effort to interact with others who comment on your posts, actually follow people and brands yourself, and share their posts when appropriate, you’ll grow much more organically online.

Social media is also a brilliant way to keep in touch with your customers. Now more than ever, if they have questions or concerns they’ll contact you via social media channels. If you make sure you respond to queries and follow up with customers, they’ll remember that you’re to be trusted. When so many businesses don’t respond to requests online, you’ll be appreciated for this.

7. Brand your social media pages

Every social media site will give you the option to customise your own page, to some degree. For example, you can change profile pictures, cover photos, backgrounds, and more, depending on the platform. Take full advantage of this, and brand your page. If your company uses certain colours or images in their branding, make sure they’re being used here.

The goal here is to stand out. When your posts show up, viewers should know right away that it’s you posting. You’ve had your branding designed to boost the image of your company, so you should be using it everywhere you have a presence online. If you have had your branding designed by a company, they can actually design all of these elements for you.

Following all of these rules means that you can use social media as a tool to boost your business. It creates visibility, helps you engage with your customers, and make sales. If you’re interested in engaging more fully with your audience, this is the best way to do it.

Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and an editor. She’s specializing at content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. Feel free to contact her on Twitter.