Great Ways to Keep Visitors on Your Website Longer
Two of the most important metrics used to measure the performance of a website are the bounce rate and time spent on the site. Bounce rate represents the number of times a person has clicked on a page and left without browsing other pages. Time on site records the time people spend browsing the entire website, not just a single page.
The problem is that most business owners are struggling to keep the bounce rate low and time on site high. To help you resolve this issue, we’ve prepared 7 tips you can use to increase the time visitors spend on your website and actually convert them into solid leads. Here are seven top tips to help you hold your website visitors’ attention longer:
1. Find your online voice
People tend to be less formal online then they would be when talking in person. Years of internet use, coupled with forums and various social media platforms have resulted in people feeling more natural to communicate casually in these types of situations. This is why it’s important to give your online voice a tone, language and personality visitors can relate with. Granted, this voice needs to be professional at all times, but it also has to feel human and ultimately relatable.
2. Tell the story your way
No matter what product of service your business is offering, letting the customers learn more about your brand and the philosophy behind it can significantly increase conversion rates and sales margins. Just like with the voice, the entire brand should have its own personality. Make sure to let the visitors know about your mission, what moves your company and what drives it to perform even better. Explain how and why your business was started and don’t be afraid to add a personal anecdote if you deem appropriate.
3. Provide relevant information
Before you even think about creating any type of content, first you need to consider who is that content for, what exactly are they looking for and how can you help them resolve any issues they might have. Readers only focus on content that is relevant to them, so avoid creating generic and mediocre content.
Additionally, longer content actually performs far better when compared to shorter content and has better chance to be organically ranked on the first page of results. It’s perfectly fine to post shorter content too, just make sure that it’s engaging, relevant and useful for the visitor.
4. Post content regularly
Nothing raises bounce rates as high as the old content does. Neither does Google nor do your visitors like to see content which is outdated and irrelevant. What they want is useful, up-to-date content which can help them get a piece of information they need or helps them resolve any issues they might be experiencing at the moment. Blogs need to be updated regularly, at least once per month and individual pages should be continually refreshed every time there’s a new piece of information available.
5. Make sure your content is connected
One of the best ways to lose a visitor is to have them browsing a page that leads to a dead end. With nothing more to click on or interact with, the average visitor will simply abandon a page instead of trying to figure out is there anything more to your website. Try to interconnect your content using internal links or try to recommend additional content once the visitor has reached the end of the page by using slide-ins and pop-ups.
6. Use interactive elements
People love to actively involve themselves in the learning process, both online and offline. And websites involve visitors in many different ways. There’s audio and visual content which communicates most of the information available on the page. But there are other ways to involve the users, such as animations and hover effects, which are used to indicate the type of action available for the visitor. Other ways to engage visitors include using polls and quizzes, have them fill out a short survey or use interactive graphics and have the users click through them to learn more about a specific topic.
7. Pay extra attention to the design
You might not know this, but the truth is that most visitors judge the entire brand based on the appearance of their website. Website design for small business plays a big role in converting visitors into leads and carefully placed visual cues can actually influence their purchasing decision.
This is why it’s important to select colors and images that visually represent your company’s personality. Remove any unnecessary distractions and try to make it easier for the visitors to make their decision by presenting them with a clear and direct call to action.
What sets apart a good website from the rest of the internet is the clever use of language, tone, and personality to interact with the visitors. This means avoiding jargon that the visitors will have a hard time understanding and treat them as human beings during the conversation.
Connect with your visitors on a personal level and interact with them as much as you can in order to lower the bounce rates and increase the time they spend on your website. Couple the voice with innovative design and carefully crafted content and your website will rank organically in the top of the search results page in no time.