Guide To Buying Promotional Pens For Your Business

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Guide To Buying Promotional Pens For Your Business
Image courtesy of artur84 at FreeDigitalPhotos.net

In order to maximise business potential, it is essential to promote your business in a way which is effective in both terms of cost and reach.

Unfortunately, the latter isn’t always easy and you could end up spending far more than you had anticipated in your quest to make your business grow. However, there is an extremely simple and highly effective method to widely promote your business, spreading your own advertisement far and wide, through the use of promotional pens.

Can Pens Really Enhance My Business?

The answer is a resounding yes! Not only do pens present the opportunity to place your company logo on what has to be one of the simplest ways to advertise, it has the ability to sustain the message you want to get across to your customers through the simple fact that a pen is one of the most popular apparatuses that we all use every single day. How often have we ‘borrowed’ someone’s pen and how often have we simply picked up a pen to use? If I was a customer looking for that particular service, it would grab my attention which would be buoyed by a quirky and eye catching logo.

The point is that the pen, adorned with a company logo, will impact a business in a positive way through its ability to exchange hands quickly.

Where Do I Start?

There are literally hundreds of designs and a good range of different pens; you simply need to choose your ideal logo and pen. Most companies will offer a free trial which means you get to sample the finished product prior to placing a bulk order. There are always best seller pens so make sure you look at this option before making a final decision.

Offering pens to existing customers is a nice little touch and helps you spread the message more effectively. Potential customers will also be able to promote your business, knowingly or not! The point is that it gets the message across and gains momentum which is always highly welcome for a business.

What Should I Look Out For?

There are hundreds of places that offer good discounts on bulk orders for promotional pens and the fact that they are already a cheap way to advertise means it really is a cost effective method. Get quotes and check whether you have additional freebies thrown in as an incentive to buy- good companies want your business and they are often eager to please, meaning your business is well on its way to far reaching and effective promotion in a cost effective way!

Good sites will often have reviews but other things to look out for include free and fast delivery. Promoting your business through pens is very cost effective and paying ridiculous delivery charges defeats the purpose of low cost!

Be clear about what you want, choose a pen which is popular but simple and ask for a sample so you see the finished product. Make sure delivery is low cost and take advantage of free offers and you can’t go wrong!

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Gavin is an internet marketer and co-owner of Vectorcentral.com. Gavin lives in Barry in south Wales with his wife, Didem and cats, Munchie and Pixie.

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