How To Achieve Great UX for Your Website

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How To Achieve Great UX for Your Website Photo

The most important tool for expansion that every business today needs to have is a website. But not just any website. The vast sea of competition is nowadays bigger than ever and in order to survive, you have to be visible all the time. This largely depends on your website’s customer experience, the so-called UX design. What this design does is improving your website’s accessibility and usability.

It could be said in simple words that it basically helps your potential customers to access and use it easily, but the point is that it’s far more than that. It is not just about your users being able to perform tasks with ease, but it’s also about making them satisfied with it. In order to be usable, your website also has to be aesthetically pleasing and engaging. Most of the companies, especially the ones who have been in business ‛for ages’ have a tendency to think there’s nothing left to learn.

But the truth is, no matter how professional you are, learning is always a never-ending process, especially in these technological times. I know that it can be really hard to adapt, especially if you’ve built your company on your own sweat and tears, so we’ll present you with some useful tips to keep it on track.

You talkin’ to me?

When it comes to learning, the first thing you need to know is that the importance is not in the knowledge itself, but in the way that you present it to your users. One of the main communication problems is based on the vocabulary. It’s good to know technical terms in regard to UX design such as heuristics or phenomenology, but if you put them in front of your users they will seem like Chinese to them. And the fact is that they don’t have any interest in discovering what they mean.

Your users want things nice and clean, understandable, served on a plate.In business everything depends on your clients, so you need to adapt to them. This means using their language in communication with them. Otherwise, they won’t understand anything and will become alienated, which will eventually result in their departure. Same goes for the other teams in your organization – most people are not willing to learn terms and phrases out of their sector.

Don’t trim the sails

Engaging your company in adaptation process doesn’t mean you have to follow every textbook rule. The point is to adapt to your clients. Using scripts for user research can be very helpful in the beginning because it can give you a clear idea which way to go, but you mustn’t stick to them all the way.

Many of the beginners in UX design tend to over script everything, which actually makes them unable to see their users as they are. Being creative and going off protocol is the thing that can engage your users the most. When you develop the basic guidelines don’t trim the sails and follow them safely, risk on the sea of business and take your users on adventures they’re dreaming of.

Aquire the targets

Besides the fact that your website needs to be easy to use and engaging, probably the most important thing is that it needs to be effective. There is no excellent service without excellent accuracy. You have to make the goals that your users will be able to achieve completely, with no room for mistakes or delays.

In other words, you need to provide them with the right support when they’re working with the product. The most common field for mistakes is data entry where errors prevent users from performing their tasks correctly. While there are many different ways to provide the right support, the key is always in providing information in a meaningful way that every user will understand.

Keep a steady hand

Errors are an ever-present part of every step in building your business and, no matter the degree of complexity, it’s almost impossible to eliminate every single one. Especially when it comes to digital errors on your website because this vast online space is usually beyond the control of the designer. Nevertheless, you can always minimize error occurrence, which is the next best thing. That way you will make sure that your users can easily recover from an error and return to the point where they were before it happened.

The most important thing in designing this error tolerance is to restrict the opportunities to make the wrong move. Your buttons and links should be distinct and clear and your language shouldn’t contain jargon unless it’s absolutely necessary. Always make room for choices correction and always include examples for the providing of certain data.

Your users should also be able to use ‛redo’ function in case they make a mistake, so they can go back to the beginning and do everything again. You should always keep in mind that some users are going to do just the things you would never expect them to do.

Need for speed

You need to provide your users with the ability to complete the tasks correctly, but you also need to enable them to do it quickly – patience is not a common virtue. How fast can a job be done plays a serious role when it comes to keeping your customers. In order to achieve the maximum speed, you need to examine the number of steps on a path to the objective – how many clicks and keystrokes?

This navigation has to be labeled clearly, and it’s always good to develop meaningful shortcuts. It’s also very helpful to conduct a research among your users to find out how they prefer to work. Smartphones and desktop computers require two completely different approaches to navigation.

Pull them into your world

Effectiveness, efficiency, and accuracy are all very important, but in the end, it all comes to the question if the users will find your product gratifying and pleasant to use. When it comes to customers, you should know that they do judge a book by its cover, so aesthetics of your site is very important.

If you look closely you’ll see that every company invests large sums of money in this field, always boosting their graphic design elements. But in order to engage your users your website doesn’t need just to look nice, it needs to look just right. That’s why you need to hire a professional web designer who can create the right user interaction by creating readable typography and proper layouts. There are a lot of freelance web designers nowadays and before hiring one you need to do an extensive research in order to find the right Freelance web

There are a lot of freelance web designers nowadays and before hiring one you need to do an extensive research in order to find the right Freelance web

If you look closely you’ll see that every company invests large sums of money in this field, always boosting their graphic design elements. But in order to engage your users your website doesn’t need just to look nice, it needs to look just right. That’s why you need to hire a professional web designer who can create the right user interaction by creating readable typography and proper layouts. There are a lot of freelance web designers nowadays and before hiring one you need to do an extensive research in order to find the right Freelance web

That’s why you need to hire a professional web designer who can create the right user interaction by creating readable typography and proper layouts. There are a lot of freelance web designers nowadays and before hiring one you need to do an extensive research in order to find the right Freelance web

There are a lot of freelance web designers nowadays and before hiring one you need to do an extensive research in order to find the right Freelance web designer portfolio for the work you need to be done. Keep in mind that he is the one that will turn your website into an engaging playground for your users, creating a number of corridors and shortcuts that all lead to your products.

Retrace your steps

When it comes to the UX design, there is never an end to a process. Most of the companies with busy organization activities tend to be focused on just completing the task. They develop the project, complete it inside of its time limits, quickly go over the results and immediately start to work on another one.

Even if it seems there is not enough time, reflection is a very important step in order to make sure you won’t repeat same mistakes and to get rid of flaws and holes in processes to come. Every UX project you’ve done contains some insight or idea that can be used in some other project. That’s why you are required to review every material from time to time, always searching for some new benefits.

It’s always good to check what you were doing at one point in time and to compare it to the things you’re doing now because that is the key to every future development. You can always find some information in your old work and products that you can probably sell again.

Performing a meta-analysis of multiple projects is a useful technique that can have a huge role in promoting your business. Besides that, it’s always good to have organized and ready conclusions and results for your new potential customers. You can even consider turning them into a YouTube video presentation that will demonstrate your expertise.

Ditch the routine – the conclusion

Developing your UX design and learning about new tools is a mandatory thing today, but it’s not the only thing that keeps your business. Sometimes you need to take a break from this area and pay attention to the other activities inside your company. You need to be able to distance yourself and break the routine.

That way you will refresh yourself and clear your head, and increase other skills in addition. Improvement is an overall process and requires experience in every field. You need to know your whole company like the back of your hand in order to create the perfect user experience.

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Hi, I live in Cardiff, South Wales and I am the co-owner of Vectorcentral.com. My interests are…internet marketing, music and staying sane in business.

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