Author: ©Vector Central & Interactive Marketing Ezine
Inspire your audience with your words to lead them to: Act, Join, and Purchase!
Words with Power are Words with Action!
Start with the Niche:
First, decide what niche audience you want to be reading your ad. This is the best place to begin your process of writing/designing an ad. If you have not worked in depth regarding niches, a niche is a select group of people that have the same unique interest. If you are targeting home business prospects, then your audience is the home business niche.
What is the Purpose of Your Ad?
Are you trying to make an income, gain subscribers, increase your traffic, sell a product, give away a product… What is the PURPOSE of your ad? If you are trying to make an income with your online business then, for example, your ad needs to entice the reader to “Act -Click -Purchase.” If you are seeking new subscribers, then your message must demand Action for that purpose.
Engage The Reader With Your Title and Content:
The first step toward enticing the reader to Act-Click-Purchase is your title.
You only have a few seconds to obtain a reader’s attention. Without a successful title, you will not even have the opportunity to benefit from the results of turning a reader into a buyer.
If your ad will be used as a solo ad or email ad, then the email Subject Line Heading/Title is what initially attracts the buyer and causes him/her to “Open” your ad. If your subject line title does not push the reader to ‘Open’ your email, then it does not matter how you write your ad because no clickthroughs will occur.
When writing your ad copy, a major ingredient is to appeal to the needs of your readers and potential buyers. Use words that target what the reader wants. Explain to your reader how your program/product will benefit his/her life, business, and build him/her an income, success, home business, etc.
It Is All About the Reader:
The highest subject of importance in your message is the Reader- your prospective buyer! Focus on the reader, not on yourself. Write “to” and “about” the reader, not about yourself. What will benefit your audience? Lead them to your product/service. If you don’t grab the reader’s attention, then there is no hope toward your ad producing rewarding results.
Use the word “you” instead of “I.” The message is “for” the reader, so focus on your audience instead of yourself. This shows that your interest is in his/her success.
It’s About Who? “The Reader” and what he/she needs in order to prompt response to your program, service, and/or product– resulting in Sales!
When Not to Be Repetitive:
Another thing to remember is to guard against giving the exact same content in your ad that will be read when the visitor clicks from your ad to your website page. If they have to reread the same material, it will lose sales. This is one time when repetition is not beneficial. When a reader clicks through to your website page just to read the exact same text content, the reader will think, “Why tell me what I just read” and it also appears that all you did for your ad was copy it from the website page, giving your ad no effort. Give new details in your ad that are different from the website page. If you do need to repeat some information, then rewrite it with new benefits intertwined.
Too Short? Too Long?
Some ads need ‘quick and short’ while others will need more information to explain your program.
Are shorter ads better? Ads that are to-the-point and give the benefits of your program (what it can do for the reader) are more Action-Demanding than long tediously exhausting ads. Your ad copy needs to concisely give the pertinent information about your program that will drive the reader to go to your website and purchase.
Very long ads require too much reading for prospective buyers and it is a quick way to lose a customer. Most people’s lives are extremely busy, very involved, and in such a rush that readers want only the basics of what applies to them– not lengthy wordage that will bog them down with more than they can manage, thus leading to no clickthrough.
Avoid cramming everything into your ad. Only discuss what will encourage the reader to Act. Eliminate the non-essentials and parade the Action Basics.
Don’t stop at your first attempt. Write several versions of your ad and then examine them. Classify them and save them to a file so that you can continually use them. Through time you will refine and edit as needed.
Proof Read – and Again:
Proof read “multiple” times. After you have what you feel is a good ad and what is needed, then it is time to eliminate anything that is not necessary. Proof read your ad one more time asking yourself the question, “What is Not needed?” This will clean your ad copy to just the important essentials so that your reader is not overwhelmed with too much information.
Bullet-Pointed Lists:
Lists can especially benefit the understanding of your audience in fuller ads like solo ads. Use bullet points to heighten interest and give a quick overview of features, steps, tips, or benefits, for example:
Start with the main feature of your list.
Keep the list consistent as fragmented statements or as full sentences.
Punctuate the end of each line consistently.
If you use fragmented statements, do not end with punctuation.
If you use full sentences, end with a period. Avoid the use of semi-colons.
Avoid the use of long paragraphs in bullet points. Three lines maximum is suggested.
Is It Professional:
It is a solid decision to be professional. The internet tends to be very casual, so you do not want to be a stiff shirt, however to be too casual when trying to do business online can also lead to loss of sales.
One item as example is to avoid overuse of contractions, for example: it’s, won’t, didn’t, don’t, etc. Overuse of contractions can give an appearance of being unprofessional and a too laid-back attitude if you are wanting to show expertise in your business niche.
Change Perspective:
Does your ad “Drive” the reader to go to your website and purchase? After writing your ad, step away for a bit and then go back and read it. Imagine yourself as someone who knows nothing of your program; then read your ad from that perspective to discover the results. Do you feel prompted to rush to the website? Does it Appeal to your emotions and your senses? Is there Power in your words? Do you feel like this product/program/service is what you Must Have? Does your ad copy bring Solutions and Demands Action?!!
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Words with Power are Words with Action!
Copyright ©Vector Central Marketing
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About the Author:
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