Marketing Automation that Will Bring in Fantastic Returns

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The advantages of using Salesforce for your marketing automation

Marketing is one of the hardest tasks for businesses. It is easy to come up with an advertisement but will that advertisement bring in the returns you are looking for? This is one question that you should always ask yourself before developing a marketing system. Building up a marketing campaign that brings in a great return on investment a walk in the park. Nevertheless, it is not impossible either. There are a number of things that you can do to make your marketing strategy successful.

This is where systems like Salesforce make their entrance onto the stage. Salesforce has been around for ages. It is one of the most popular customer relationship management systems that are in the market today. Making use of it is not as easy though. You will need a team of experienced Salesforce developers to help you make the most of Salesforce.

Marketing automation to grow your business

Integrating your marketing automation with your business can help greatly to make you understand the market better and to sell faster. Marketing automation plus the use of CRMs has become so popular today. They are each good on their own, but they are even better if they are paired together. With features like Salesforce metadata API, you can keep track of your data with more ease and accuracy. Most of all, you can make the most of the collected data to make smarter marketing decisions.

While the majority of marketers start by evaluating their external marketing technologies, it is also prudent to start by checking your internal systems. Metadata API helps greatly when it comes to creation, retrieval and updating of vital marketing records like the client accounts and leads.

Make use of your data

Having a healthy amount of data regarding your clients is good. However, it is not going to be of any help to you if you are not using it to assess your marketing strategies and make predictions of the future of the market. This often necessitates migration of data and this can be risky. It is actually the reason why many business owners shy away from analysis of data if they do not have the right tools in place for the job. With a data migrator however, you can transfer data from one place to another easily without risking loss or corruption.

This allows you to conduct multiple tests on the data (actual data) without having to create mock-up data, which might not be as accurate. The last thing that you want to do is to get inaccurate results from your tests regarding the market and such things. This can bring about unnecessary expenses in your business, which can be avoided by integrating your marketing automation with Salesforce. Some of the benefits of this integration include:

  1. High quality leads at all times
  2. Save time by following leads that will actually have a positive effect on your business 
  3. Stay up-to-date throughout lengthy sales cycles
  4. Re-engage the cold leads that are in your database
  5. Give the sales team more insight into the activities of prospective customers
Teresa Markson is a digital marketing consultant. She is also a blogger on technologies that help in data handling like To find out more about how to develop a strong marketing strategy by leveraging data, visit her blog today.