Digital signage uses technologies, such as LED, LCD and projection to display content such as images, video, streaming media and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc.
Digital signage is fast gaining ground as a way of communication and marketing. To ensure you use it effectively, you must make it as appealing as possible. The human eye is attracted to beautiful things. Success on digital signage depends on how well you exploit this quality of the human eye.
The design of the template should be clean, simple, appropriate, and brief. When designing a template for development of digital signage content, here are a few guidelines:
You just have to keep it simple and sweet. You can use a maximum of 10-18 words on each slide. The content should also be brief. Not too brief to send barely any information nor too long to make it boring to read; just enough to pass your message.
Legibility and readability
Your content must be clear and easy to read. It should be visible from far. This is especially important for large public places. To ensure easy readability, you can consider:
Make sure the background color contrasts well with the color of the content to be displayed. If the background color is dark, the content should be bright and vice versa. This ensures that your readers read with ease without straining. If they have to strain, why should they read it anyway?
Red, blue and green are the primary colors in digital software, white is a mixture of all the three while black is lack of the three. You can play with them well to ensure the contrast between the background and the content is achieved with precision. For example, green is known to attract the human eye; you can use it as the background, with a darker content color like black.
However, you must incorporate a bit of psychology while using color. Color stimulates emotions. You can use the appropriate color for the emotion you want to invoke. For example:
- Red color as a background immediately creates excitement and has been known to raise blood pressure. You can use red if you want to pass a message of urgency or great importance. It can also invoke feelings of hunger. So, you can use it to display food.
- Blue on the other hand is associated with diplomacy or boldness. You can incorporate it when you want to be stern but still want your viewers to understand you.
- Green is associated with the earth. It represents abundance. When passing across information about nature, it is one of the colors you should consider. In design, it may be used to symbolize envy. You can use it to evoke feelings of envy. As such, you might get people scrambling for the product displayed.
- Purple can signify royalty or romance. If you are advertising some romantic getaway for couples, then purple must come in somewhere. If you are targeting royalty as well, then give them exactly what royalty is and this is without a doubt, purple.
- Yellow is associated with friendliness. This too can be used when friendliness is all you want to display. It can be suitable for display in parks where people are relaxed and not in a hurry.
You must take some precautions with color. Ensure the emotions you want to evoke are reflected in your color. Otherwise, you can end up sending the right message with the wrong emotion.
The light produced by the digital signage screen must be just enough. Not too much nor too little. A lot of light can be interpreted as noisy by your readers. Some may even find it rude whereas some with eye problems will not even look at it.
In some towns, you can be arrested for light pollution. Too little light on the other hand can be so straining to read due to visibility challenges. So, the light should be adequate.
When you are designing your lighting, take into consideration the ambient light. In some areas, the surrounding light can be too much that your content is barely visible. In such a case, adjust your lighting appropriately.
4. Font style
Your fonts must be readable. It is not calligraphy; you are trying to get people to read your message. Sometimes you are dealing with people who have never even read the writings on their own hats. You have to be tactful here to have them read your message. Times New Roman is quite good because it is easily readable. If you decide to be fancy with your information, still make sure it is readable. Avoid italics as they are sometimes difficult to read from far.
5. Font size
The size of your fonts must be readable. Again, it must be in proportion to your screen size. Not too big and not too small. It will be odd if you had the screen the size of an elephant while your fonts are the size of an ant. You can test for this by standing at a distance from your designing computer and trying to look up the message you have if it is readable from a distance. Adjust accordingly to suit your screen.
Pictures speak more than a thousand words. Add appropriate pictures not just words to your screen to help you with your content. Describing some things is just so difficult. Using pictures can save you the need to use many words.
People might forget the words that you said, but they will not easily forget what they saw. The pictures must also be properly visible and well contrasted with the background.
When designing and developing digital signage templates, WordPress can be of help. They have a plugin based on HTML5 that allows you to create, manage and serve a whole host of digital signage applications.
This enables you to develop digital signs from devices as small as 7inch tablets to large screens. WordPress also has a lot of themes that you can blend with your content. This gives you an opportunity to make very attractive digital signs.
Digital signs are effective marketing tools. To enhance your business, you should embrace them.